AI

will AI replace copywriters? Screenshot of a keyboard key that has the letters "A" and "I" on it.

The robots are here – and I still have a job

11 October 2023

Will AI replace copywriters? We think it’ll supplement our work and make us work smarter. See why by reading our blog post.

A person holding a phone with the screen open to Chat GPT and some prompts.

Generative AI: A Copywriter’s Nightmare or New Toy?

26 May 2023

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.

A woman sitting down and trying on a virtual reality/metaverse headset.

What, Exactly, is the Metaverse? (And Why Should Anyone Care?)

15 January 2023

Few people understand the metaverse. Here’s a rundown on what’s the metaverse, plus how to enter it and make the most out of your experience!

Artificial intelligence robot and a human hand reaching for each other.

Is AI Copywriting Better Than a Copywriter?

09 December 2022

We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters’ jobs.

A voice user interface (VUI) on top of a pile of books on a table.

Shedding Some Light on Copywriting and Voice-Search Friendly Content

29 April 2019

Should copywriters abandon the basics of keyword-rich SEO writing? NO! We shed more light on copywriting with voice search in mind.

An image of a black VUI from a bird's eye perspective, placed on a table.

How Marketers Can Use VUI to Their Advantage

12 April 2019

VUI is altering how marketers communicate with their audiences. Here are some things to consider when mainstreaming VUI into your strategies.

A person picking up a grey Voice User Interfaces (VUI) device from a glass table.

Three VUI Trends for 2019

19 March 2019

What are the top trends to look out for in Voice User Interfaces (VUI)? We’ve compiled three that we think will take VUI far in 2019.

A red neon sign reading "Security" with a blue neon border to depict internet privacy policies.

Internet Privacy Policies | Honesty is Not Enough

25 January 2019

The best websites offer clarity and choice to users — and this extends to your website’s internet privacy policies. Check out our top tips.

VUI and travel

Usage of VUI in the Travel Industry

20 December 2018

“Computer!” VUI (Voice User Interface) has been likened to all kinds of futuristic pop references from Star Trek to KITT, David Hasselhoff’s smart, talking car from Knight Rider. The concept is a simple—yet tech disruptive—one: Ask a question to your home assistant device (or phone interface) and get a spoken-word answer in real time. And thanks to…

The Rise of AI, VUI and Where Humans Fit

The Future and Its Voice: AI, VUI and Where Humans Fit

28 September 2018

Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…

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