We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie. But sometimes,…
We’ve built the Wordsmithie blog around sharing our ideas for creating effective content that engages audiences and sparks brands. This includes the nuts ‘n’ bolts of good, customer-centric writing and storytelling; how to make the editing, design and production process go smoothly; as well as do’s and don’ts for working with an agency. We’ve reported…
Articles upon articles have been written about the “gig economy.” If you’re not au fait with the term, don’t worry- its been slow to catch on, but soon it’ll be ubiquitous. What is the gig economy? It used to be that only musicians and artists looked for gigs. The rest of us had full-time jobs that…
We’ve been around the block a few times, as our fearless leader and founder declared a few weeks ago in a post celebrating Wordsmithie’s fifth anniversary. With so much experience behind our distributed team, we know what we’re talking (or writing) about, which is why we want you to have as many chances to read…
This summer, Wordsmithie celebrated its fifth anniversary, and what a wild joy ride it’s been. As we roll back to work after the well-deserved Labor Day holiday, I’ve been thinking a lot about how we’ve grown as a company, how I’ve changed as a founder and coach-player, and how our team has evolved into an…
The recent suspension of anchor Brian Williams from the NBC Nightly News offers a valuable lesson about the importance of safeguarding your brand. And make no mistake, Williams is—or at least was—a very valuable TV brand. The anchor’s sin was embellishing his participation in various news stories. According to a Washington Post article, people in the…
Wordsmithie works internationally, which also means we’re much more widely scattered than many agencies our size. We have ’smithies not only all across the United States, but also in Europe (Madrid) and Asia (Singapore). We routinely collaborate on projects that have us talking and collaborating with people all across the globe—from Norway to New Zealand,…
As Laura wrote in her recent post, Wordsmithie is a rapidly growing organization. Although our home base is in San Jose, near several of our Silicon Valley clients, we’re a widely scattered bunch. Many of our ’smithies operate in the Bay Area, but several live and work on the East Coast. We have others in…