How to Ask Case Study Interview Questions
“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should customers believe someone who they know is trying to sell them something? That is exactly why case studies are so powerful, and why knowing how […]
The Art of Suspense in Business Storytelling
Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise. Everyone is jumping onto the bandwagon. Do a quick Google […]
The Future and Its Voice: AI, VUI and Where Humans Fit
Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have […]
Why a Blogging Break Might Be the Best Thing for Your Business
Do you ever feel sometimes that you’re a slave to your blog? If you’re also a content creator, please know you’re not alone. Whether you’re a writer, a photographer, an artist or a creative, sometimes you need to step away from the work instead of forcing yourself to keep moving. This may be an unpopular […]
Fast Forward to the Future: AI Copywriters Compete with Humans
You might think you’re in a particularly crazy episode of Westworld, but be ready to snap back to reality. AI copywriters are no longer a feature of the future, but a firm fixture in the present. Innovation labs, banks and venture capitalists are throwing money behind the idea that robots can more effectively write copy […]
Authenticity: Now, More Than Ever!
Fake news abounds these days, and it’s both necessary and exhausting trying to determine what’s real. While you might be getting near the edge of your comfort zone over our current political climate, professionally speaking, you gotta get real and get to work. A common challenge in just about any line of business is how […]
Cut Through the Clutter: Find Your Online Voice
In the many crazy, chaotic months leading up to this fine new year (yay 2017!), people have been motivated to speak out more than ever. Whether you’re planning to launch a new entrepreneurial endeavor, crank out creative like nobody’s business, or just storm the castle, it is mission critical that you do so in a […]
When It Comes to Writing Marketing Emails, Don’t Be a Copywronger!
Quality content is crucial for good conversion, so you need to be getting it right from the start. Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be […]
4 Ways to Avoid Embarrassing (and Potentially Costly) Typos
Typographical errors — a/k/a typos — are annoying little gremlins that like to sneak into what we thought was final, polished copy. Typos are everywhere. They’re fodder for comical memes (e.g., on a store sign that reads “Shoplifters will be prostituted” or a tattoo whose owner lives by the creed “Regert nothing”). They’re a newspaper […]
Reblog: The Exact Formula You Need for Your Elevator Pitch
I spend a lot of time talking on this blog about using your website and your online marketing efforts to connect and convert leads into customers. But it’s just as important to be able to share what you do with others “offline”. Whether you’re looking for investors, clients, partners or a new job, everyone needs […]