At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience.…
Many of us are moved to speak up and speak out, perhaps these days more than ever. You may have recently been moved to blog more than usual, or compelled to comment boldly on issues you care about deeply on Facebook or other social media sites. Whatever your reasons for presenting a more active voice…
Start work with an agency or copywriter, and you’ll soon be asked about your organization’s “voice and tone.” What language do you speak? By that, we mean the language we’ll use in creating your website, case study or blogpost. Every client should have a distinctive voice and tone, as identifiable in its own way as…
As we all moving through Q4 at lightning speed, perhaps its best to pause and consider what the new year might bring for our work, clients, partnerships and industries. For e-learning, it’s an exciting time. And for those of us already engaged in or thinking about online training solutions for our teams, there’s plenty to get excited…
These days, you can find online classes for just about any topic imaginable. Photography. Food styling. Knitting. Programming. Gender roles in ancient societies. Small press publishing. Ukulele. You name it. Even if you can’t decide upon the coolest class to take (in all that free time you have), you might decide to move your work…
At Wordsmithie, we’re thinking a lot about the power that virtual reality has to usher in creative, social, and commercial change. As the VR community of creators, producers, and engineers pushes ahead at lightning speed, we are excited about VR’s potential for our clients, our industry, and ourselves. Immersive experiences I’ve always believed in the…
Considering an online learning or training program for your team, client or organization? If so, you’re probably shopping providers, or at least engaging an instructional design expert to steer you in the right direction. (Pro tip: asking for professional help is always a good idea!) It’s still important for you to know what’s what when…
We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie. But sometimes,…
Chances are, even if you’re not offering up products or services within our ever-expanding gig economy, you’ve used it. The choices are endless. There’s Uber, Lyft, or Getaround for transportation; airbnb or VRBO for lodging; TaskRabbit for just about any job ever; Etsy for all things DIY and LiquidSpace for a conference room or work…
Most designers, at some point in their careers, will take on at least one pro bono client. The motivations vary. Perhaps the hope is that the pro bono client will eventually become a paying client. Or, maybe the connections made working with the pro bono client will develop into new opportunities. Sometimes the motivation is…