WBENCpadding-copy copy

Services

Case Studies

Case studies comprise a large part of our annual creative output. Our soup-to-nuts approach for clients includes conducting interviews, writing, editing, design, layout, and print production. Our array of clients include:

  • Google: Global Ads teams, Google Cloud for Higher Education, Google My Business, Google Partners, Accelerated Mobile Pages (AMP), Actions on Google, Google Partners, AR/VR, Business Connections (RCS Business Messaging and Business Messages), Subscribe with Google, Google Cloud AppSheet, Apigee, Google Food Initiatives, Android Jetpack
  • Google Economic Impact Report (approx. 60 case studies a year)
  • YouTube Ads (examples: Mazda and Glad)
  • Palo Alto Networks
  • NetApp
  • Twitter
Case Studies

Thought Leadership

We help companies and subject-matter experts find their voice and boost their visibility through a program of thought leadership backed by a solid content strategy. In addition to writing and editing, we can conduct interviews, create the design and perform the layout, and even manage print production where necessary. Some of our recent projects include:

Thought Leadership

AI Services

Wordsmithie has been involved in the AI space for years, working on hundreds of projects that span UX, research, marketing, and LLM training. We rapidly onboard and train teams of world-class writers, editors, and subject-matter experts (SMEs) to help clients adapt to fast-growing AI technologies and give existing AI teams the fuel to iterate and innovate.

Clients include:
• Google News
• Google Cloud
• Google AI/ML hub
• Google AIUX
• Google Travel UX Large Language Models
• Teads
• Google Think Health Performance + AI

We’ve also launched our own newsletter, The Big AIdea, to contextualize the latest AI news for marketers and brands.

AI Services

Brand Positioning

Whether starting with a clean sheet of paper or taking a time-honored brand “down to the studs” for a rebuild, we craft the foundational pillars and vocabulary to help brands stand out in a crowded marketplace. We can also help with naming and standardized copy for marketing and press materials. Clients include:

  • Android Accessibility Positioning and Deck
  • Google Automotive Services (GAS), OEM, and Dealer Use Cases
  • Android Marshmallow launch positioning
  • Android Pay launch positioning
  • Chromebook launch messaging (various devices)
  • Chromecast launch messaging
  • Google Home launch messaging
  • Google Wallet
  • Index launch positioning
  • Factr
  • NC State University
  • Cathay Pacific North America positioning
Brand Positioning

Sales Collateral

With strategic messaging and the competitive landscape at the core, we pen all forms of sales collateral for products and services across a variety of verticals.  And for clients looking for eye-catching, turnkey collateral, our talented design team can create visual templates and assets, perform layout, and oversee print production. Clients include:

  • Cathay Pacific
  • Grow with Google
  • Google Fiber
  • Google for Education
  • Google Meet for Enterprise (Google Workspace)
Sales Collateral

Website & UX Copy

We create strategic web copy for a variety of clients across several verticals, plus the verbiage that helps website visitors navigate their journey with clear, concise, and brand-affirming ease. Additionally, we can provide a UX audit of existing websites to smooth out rough edges and enhance performance, from language to load time. Clients include:

  • Google’s Business Messages
  • Google Health
  • Grow with Google (diversity digital skills initiatives)
  • Google for Small Business
  • Google Shopping
  • Android Pay
  • Google Wallet
  • Robert Half International
  • Google for Small Business
  • Grow with Google
  • Actions on Google
  • NetApp AI Portal
  • Subscribe with Google
  • Whistle Pet GPS
  • NASDAQ Private Market
  • unitQ
  • Italist
  • Index
  • eero
  • Verana Health
  • Google for Education
  • Google Cloud
  • SLI Global Solutions
  • LinkedIn
Website & UX Copy

Ad Copy

We grab the right kind of audience attention with B2B and B2C headlines and copy that promotes products and services using traditional as well as the latest digital formats. Clients include:

  • Google house ads
  • Robert Half International
  • Whistle Pet GPS
Ad Copy

Decks & Presentations

We bring thought leadership, marketing, and educational content to life with impactful organization and visual detail, creating decks for live presentations, webinars, or print collateral. Clients include:

  • Android I/O decks
  • Android Wear I/O decks
  • Google for Education keynote & decks
  • Google for Startups program decks
Decks & Presentations

Keynotes & Speeches

Whether from scratch, notes on a cocktail napkin, earlier transcripts, or an existing draft, we craft executive keynotes and speeches for events and conferences, quickly becoming subject matter experts as we learn the presenter’s voice and tone. Projects include:

  • Android Wear keynotes
  • Google for Education keynotes
  • Google I/O
  • Android keynote
  • Cathay Pacific keynotes
  • Google for Small Business keynote
  • Google Health executive speeches
  • Waymo executive keynote
Keynotes & Speeches

Podcast Content & Production

Podcasts can help you tell your story, make content engaging in an audio format, leverage existing spoken-word content from speeches and other events into new content assets, and much more! Wordsmithie can help you create podcasts from conception to syndication. We can write and edit the podcast content for you and then produce the podcast or transform your existing content into an audio format. We can work with you in whatever capacity you need.

Podcast production with Wordsmithie might include:

  • Developing content
  • Finding and scheduling hosts and guests
  • Recording in person or remotely
  • Audio editing
  • Music and sound effects selection and procurement
  • Syndication

A podcast can showcase:

  • Business leaders
  • Team evangelists
  • Training
  • Thought leadership
  • New program news
  • Activities and events
  • Impact reports
  • The way your brand operates in the world
Podcast Content & Production

Social Media & Strategy

We help brands craft their social media strategy, calendars, and content, tailored to get the most out of popular and up-and-coming platforms and distribution tools. Clients include:

  • Google for Education
  • Leadership Conference for Civil and Human Rights
  • Product Peel
  • Grow with Google
Social Media & Strategy

Email Campaigns

We create client email campaign strategies, story arcs, and content calendars and then craft the sparkling copy that nurtures existing and future customer relationships. Clients include:

  • Grow with Google
  • Google for Small Business
  • Apigee (Google Cloud)
  • Google for Education
  • Eventbrite
  • Google Shopping
  • Waymo
Email Campaigns

E-Learning

We develop curriculum strategy and create copy that educates and inspires students who are learning in digital environments. Projects include:  

  • Grow with Google SMB Lessons
  • Google for Education (multiple projects)
  • Google New Manager Virtual Onboarding Training
  • Coursera/Google Professional Certification Training (multiple projects)
E-Learning

Blogging

We help clients hone their inbound content marketing strategy as we calendarize and create content that gets noticed by target audiences and search engines alike. Clients include:

  • Android Pay
  • Italist
  • Gmail
  • Grow with Google
  • Google for Education
  • AppSheet (Google Cloud)
  • Google Web Creators
  • Google Workspace (formerly G Suite)
  • Range.co
  • Think with Google
  • Evernote
Blogging

Conversational UI

We embrace the exponential growth of conversational technology used by consumers and businesses to gain information and engage with brands. Clients turn to us to construct the interactive pathways of the user journey and craft the dialogue that gives voice to information. Clients include:   

  • Google Cloud Assistant
  • Actions on Google
Conversational UI

Naming & Taglines

We help companies whiteboard and iterate to come up with the perfect name and high-impact taglines for brands, products, and services. Clients include:    

  • AMP Ads
  • Grow with Google
  • Nexus 6P and 5X
  • Android Marshmallow
  • Chromebook
  • Daydream
Naming & Taglines

Content Audit

We help clients quantify and catalog large volumes of content and documentation, helping them uncover hidden value and strategize new opportunities. Clients include:

  • Google People Ops
  • Italist
  • SLI Global Solutions
Content Audit

Press Releases

We partner with brands, PR teams, and agencies to pen announcements and releases along with multiple versions of standardized boilerplates that are useful in a variety of formats. Clients include:     

  • Google Cloud
  • Cathay Pacific
  • Waymo
  • Google.org
Press Releases

Design & Layout

Our talented design team creates captivating iconography and visual templates along with fully-designed, finished brochures, reports, decks, and one-sheets for clients looking for turnkey, printable, and presentable collateral. We can also facilitate print production. Clients include:

  • How Google Play Works (public policy report)
  • Google for Education Advocacy Playbook
  • Google for Startups program materials
  • Teads AI eBook
  • Google case studies
  • Google Cloud Apigee
  • Google Cloud Appsheet
  • Google Partners
  • Google Channel Sales
Design & Layout

Video & Radio Scripts

We put words to voices to help clients tell their stories and promote their offerings through audio and video channels. Clients include:

  • Google for Education – EDU in 90 series
  • Google Chromecast/iHeartRadio
  • Leadership Conference for Civil and Human Rights
  • Coursera/Google certification
  • Android Jetpack I/O video
Video & Radio Scripts

Howdy! We're pleased to meet you.

We're excited to share more about how we can help your brand move the needle with authentic content that shines.

Wordsmithie Capabilities, 2024

.

Helping brands share their stories

.

Why Wordsmithie?

.

Support for getting the most out of AI

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Support for E-commerce and Retail brands

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Support for Financial Services brands

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Support for Health & Wellness brands

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Support for Media & Entertainment brands

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Support for Tech brands

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Support for Travel & Hospitality brands

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WBENCpadding-copy copy

Howdy! We're pleased to meet you.

We're excited to share more about how we can help your brand move the needle with authentic content that shines.

Wordsmithie Capabilities, 2024

.

Helping brands share their stories

.

Why Wordsmithie?

.

Support for getting the most out of AI

Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.

Support for E-commerce and Retail brands

Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.

Support for Financial Services brands

Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.

Support for Health & Wellness brands

Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.

Support for Media & Entertainment brands

Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.

Support for Tech brands

Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.

Support for Travel & Hospitality brands

Enter description text here. Lorem ipsum dolor sit amet, consectetur adipiscing. Quo incidunt ullamco.

Services

Case Studies

Case studies comprise a large part of our annual creative output. Our soup-to-nuts approach for clients includes conducting interviews, writing, editing, design, layout, and print production. Our array of clients include:

  • Google: Global Ads teams, Google Cloud for Higher Education, Google My Business, Google Partners, Accelerated Mobile Pages (AMP), Actions on Google, Google Partners, AR/VR, Business Connections (RCS Business Messaging and Business Messages), Subscribe with Google, Google Cloud AppSheet, Apigee, Google Food Initiatives, Android Jetpack
  • Google Economic Impact Report (approx. 60 case studies a year)
  • YouTube Ads (examples: Mazda and Glad)
  • Palo Alto Networks
  • NetApp
  • Twitter
Case Studies

Thought Leadership

We help companies and subject-matter experts find their voice and boost their visibility through a program of thought leadership backed by a solid content strategy. In addition to writing and editing, we can conduct interviews, create the design and perform the layout, and even manage print production where necessary. Some of our recent projects include:

Thought Leadership

AI Services

Wordsmithie has been involved in the AI space for years, working on hundreds of projects that span UX, research, marketing, and LLM training. We rapidly onboard and train teams of world-class writers, editors, and subject-matter experts (SMEs) to help clients adapt to fast-growing AI technologies and give existing AI teams the fuel to iterate and innovate.

Clients include:
• Google News
• Google Cloud
• Google AI/ML hub
• Google AIUX
• Google Travel UX Large Language Models
• Teads
• Google Think Health Performance + AI

We’ve also launched our own newsletter, The Big AIdea, to contextualize the latest AI news for marketers and brands.

AI Services

Brand Positioning

Whether starting with a clean sheet of paper or taking a time-honored brand “down to the studs” for a rebuild, we craft the foundational pillars and vocabulary to help brands stand out in a crowded marketplace. We can also help with naming and standardized copy for marketing and press materials. Clients include:

  • Android Accessibility Positioning and Deck
  • Google Automotive Services (GAS), OEM, and Dealer Use Cases
  • Android Marshmallow launch positioning
  • Android Pay launch positioning
  • Chromebook launch messaging (various devices)
  • Chromecast launch messaging
  • Google Home launch messaging
  • Google Wallet
  • Index launch positioning
  • Factr
  • NC State University
  • Cathay Pacific North America positioning
Brand Positioning

Sales Collateral

With strategic messaging and the competitive landscape at the core, we pen all forms of sales collateral for products and services across a variety of verticals.  And for clients looking for eye-catching, turnkey collateral, our talented design team can create visual templates and assets, perform layout, and oversee print production. Clients include:

  • Cathay Pacific
  • Grow with Google
  • Google Fiber
  • Google for Education
  • Google Meet for Enterprise (Google Workspace)
Sales Collateral

Website & UX Copy

We create strategic web copy for a variety of clients across several verticals, plus the verbiage that helps website visitors navigate their journey with clear, concise, and brand-affirming ease. Additionally, we can provide a UX audit of existing websites to smooth out rough edges and enhance performance, from language to load time. Clients include:

  • Google’s Business Messages
  • Google Health
  • Grow with Google (diversity digital skills initiatives)
  • Google for Small Business
  • Google Shopping
  • Android Pay
  • Google Wallet
  • Robert Half International
  • Google for Small Business
  • Grow with Google
  • Actions on Google
  • NetApp AI Portal
  • Subscribe with Google
  • Whistle Pet GPS
  • NASDAQ Private Market
  • unitQ
  • Italist
  • Index
  • eero
  • Verana Health
  • Google for Education
  • Google Cloud
  • SLI Global Solutions
  • LinkedIn
Website & UX Copy

Ad Copy

We grab the right kind of audience attention with B2B and B2C headlines and copy that promotes products and services using traditional as well as the latest digital formats. Clients include:

  • Google house ads
  • Robert Half International
  • Whistle Pet GPS
Ad Copy

Decks & Presentations

We bring thought leadership, marketing, and educational content to life with impactful organization and visual detail, creating decks for live presentations, webinars, or print collateral. Clients include:

  • Android I/O decks
  • Android Wear I/O decks
  • Google for Education keynote & decks
  • Google for Startups program decks
Decks & Presentations

Keynotes & Speeches

Whether from scratch, notes on a cocktail napkin, earlier transcripts, or an existing draft, we craft executive keynotes and speeches for events and conferences, quickly becoming subject matter experts as we learn the presenter’s voice and tone. Projects include:

  • Android Wear keynotes
  • Google for Education keynotes
  • Google I/O
  • Android keynote
  • Cathay Pacific keynotes
  • Google for Small Business keynote
  • Google Health executive speeches
  • Waymo executive keynote
Keynotes & Speeches

Podcast Content & Production

Podcasts can help you tell your story, make content engaging in an audio format, leverage existing spoken-word content from speeches and other events into new content assets, and much more! Wordsmithie can help you create podcasts from conception to syndication. We can write and edit the podcast content for you and then produce the podcast or transform your existing content into an audio format. We can work with you in whatever capacity you need.

Podcast production with Wordsmithie might include:

  • Developing content
  • Finding and scheduling hosts and guests
  • Recording in person or remotely
  • Audio editing
  • Music and sound effects selection and procurement
  • Syndication

A podcast can showcase:

  • Business leaders
  • Team evangelists
  • Training
  • Thought leadership
  • New program news
  • Activities and events
  • Impact reports
  • The way your brand operates in the world
Podcast Content & Production

Social Media & Strategy

We help brands craft their social media strategy, calendars, and content, tailored to get the most out of popular and up-and-coming platforms and distribution tools. Clients include:

  • Google for Education
  • Leadership Conference for Civil and Human Rights
  • Product Peel
  • Grow with Google
Social Media & Strategy

Email Campaigns

We create client email campaign strategies, story arcs, and content calendars and then craft the sparkling copy that nurtures existing and future customer relationships. Clients include:

  • Grow with Google
  • Google for Small Business
  • Apigee (Google Cloud)
  • Google for Education
  • Eventbrite
  • Google Shopping
  • Waymo
Email Campaigns

E-Learning

We develop curriculum strategy and create copy that educates and inspires students who are learning in digital environments. Projects include:  

  • Grow with Google SMB Lessons
  • Google for Education (multiple projects)
  • Google New Manager Virtual Onboarding Training
  • Coursera/Google Professional Certification Training (multiple projects)
E-Learning

Blogging

We help clients hone their inbound content marketing strategy as we calendarize and create content that gets noticed by target audiences and search engines alike. Clients include:

  • Android Pay
  • Italist
  • Gmail
  • Grow with Google
  • Google for Education
  • AppSheet (Google Cloud)
  • Google Web Creators
  • Google Workspace (formerly G Suite)
  • Range.co
  • Think with Google
  • Evernote
Blogging

Conversational UI

We embrace the exponential growth of conversational technology used by consumers and businesses to gain information and engage with brands. Clients turn to us to construct the interactive pathways of the user journey and craft the dialogue that gives voice to information. Clients include:   

  • Google Cloud Assistant
  • Actions on Google
Conversational UI

Naming & Taglines

We help companies whiteboard and iterate to come up with the perfect name and high-impact taglines for brands, products, and services. Clients include:    

  • AMP Ads
  • Grow with Google
  • Nexus 6P and 5X
  • Android Marshmallow
  • Chromebook
  • Daydream
Naming & Taglines

Content Audit

We help clients quantify and catalog large volumes of content and documentation, helping them uncover hidden value and strategize new opportunities. Clients include:

  • Google People Ops
  • Italist
  • SLI Global Solutions
Content Audit

Press Releases

We partner with brands, PR teams, and agencies to pen announcements and releases along with multiple versions of standardized boilerplates that are useful in a variety of formats. Clients include:     

  • Google Cloud
  • Cathay Pacific
  • Waymo
  • Google.org
Press Releases

Design & Layout

Our talented design team creates captivating iconography and visual templates along with fully-designed, finished brochures, reports, decks, and one-sheets for clients looking for turnkey, printable, and presentable collateral. We can also facilitate print production. Clients include:

  • How Google Play Works (public policy report)
  • Google for Education Advocacy Playbook
  • Google for Startups program materials
  • Teads AI eBook
  • Google case studies
  • Google Cloud Apigee
  • Google Cloud Appsheet
  • Google Partners
  • Google Channel Sales
Design & Layout

Video & Radio Scripts

We put words to voices to help clients tell their stories and promote their offerings through audio and video channels. Clients include:

  • Google for Education – EDU in 90 series
  • Google Chromecast/iHeartRadio
  • Leadership Conference for Civil and Human Rights
  • Coursera/Google certification
  • Android Jetpack I/O video
Video & Radio Scripts