AI

AI written diagonally in blue font with a pink glow behind a mustard background.

Unlocking AI’s Potential for Design Teams: What Marketing Leaders Need to Know

09 December 2024

With so many AI design tools at our disposal, find out how your marketing team can spark creativity and harness this technology effectively.

An artist’s illustration of artificial intelligence (AI). This image represents how machine learning is inspired by neuroscience and the human brain.

How To Use AI for Creative Work

18 November 2024

Is there space for AI in the creative world? We’ve put together a few do’s and don’ts, including brainstorming and refining AI outputs.

A chess board with the main focus showing a bishop in front of the King to represent how AI can be used in business.

AI for Strategy Work

28 October 2024

Beyond content creation, AI can be used for strategic work and design. Learn to analyze your business, forecast, set goals, and more with AI.

An artist’s illustration of artificial intelligence (AI). The image shows bright ribbon-like material shaped in the profile of a person to depict how AI can be used creatively.

5 Ways to Use AI: Practical Tips for Marketing Executives

11 October 2024

With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.

An AI robot sitting down at a desk with both hands on an open book.

Using AI Prompt Libraries to Get Useful Results Faster

06 September 2024

The two biggest roadblocks to generative AI usage are often how to create prompts that get the desired results faster, and finding ways to use AI that can help you and your team do more. That’s what makes prompt libraries such a game changer for organizations looking to use AI. Prompt libraries are carefully crafted…

A woman dancing with a green dinosaur to signify Wordsmithie's stance on working with AI, and not against it.

Dancing with the Monster: How Wordsmithie Learned to Stop Worrying and Love AI

04 July 2024

As Wordsmithie kicks off our new AI newsletter, The Big A.I.dea, I wanted to share our agency’s AI origin story. Although we’d been toying with AI for several years (including building our own walled garden with GPT-3), the “big bang” for generative AI came on the last day of November 2022, with OpenAI’s public release…

A bionic hand and a human hand pointing and touching each other to symbolise the growing collaboration between AI and work.

How To Create AI Videos That Complement Your Content

21 June 2024

Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous…

A group of Lego heads in a line, each denoting a different facial expression as a nod to AI developing its emotional intelligence.

Is AI About To Change How We Write…Again?

12 April 2024

Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…

This Client Case Study Was Created With Generative AI (And, Spoiler Alert: It Needs Work!)

26 February 2024

Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.

A digital rendering of numerous interconnected microchips forming a vast network, with a prominent chip in the center featuring the ChatGPT logo in neon teal against a black background.

Use AI to Inspire Your Writing: 7 Tips to Spark Creativity

15 January 2024

Explore 7 tips to fuel your writing with AI, from sparking creativity to enhancing your style with Eve Connell’s expert insights.