branding
Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous…
As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy. The fewer the words, the more impactful they need to be, which is why brand positioning can be so darn tricky. Slogan creation is an integral part of brand identity, so whatever you come…
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.
Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!
We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!
Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.
We give you the rundown on the best social media design practices. From typography, photography to audio clips, you must check out our tips!
On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!
You’ve written some content. Researched the facts and reviewed the copy for typos. Made sure all the names are spelled correctly. You even managed to fit in all the right SEO search words AND stayed under your character limit. But did you do a tone check? They say the road to hell is paved with…
