content writing

Laptop on a desk with the screen open to a blog displaying different areas of the world. There is a book in front of the laptop with a candle and string of lights on the desk.

Cut Through the Noise: How to Get Eyeballs on Your Content in a Crowded Digital World

10 May 2024

The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online.  Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer…

Red heart on a pink enter button on an otherwise white keyboard, symbolically implying making writing / typing personal.

Make it Personal

18 May 2021

Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: the customer (a business) has a problem. They find a technology solution. They get positive results, preferably quantified with numbers. Happy ending. These stories obviously…