current events

Four people sitting around a table, having a meeting, to show the importance of team management during layoffs.

Doing More With Less: How to Manage a Team That’s Suffered Layoffs

20 September 2024

In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…

A finger pointing at letters on the table stating CONTENT MARKETING. Scattered around are a coffee mug, glasses, pen, keyboard, notebook with headline BLOG MONTHLY OVERVIEW, a candle, and a green leafy potplant

The Re-Awakening: Content Marketing as Brands Get Back to Normal

27 April 2021

As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…

What the Pandemic Changed for Online Learning Environments

22 March 2021

It should come as no surprise that virtual learning opportunities expanded exponentially over the past year. With more people remotely working and studying than ever before, we’ve seen how COVID-19 has significantly shifted how and when we consume information, get trained, and learn. Businesses and organizations are investing more in growing eLearning programs and virtual…

The Wordsmithie Stance on Misinformation

11 February 2021

For the past several years, fringe (and not-so-fringe) corners of the internet have been a haven for an alternative reality, a reality devoid of facts and quality sources of information. Yet until the last year or so, this world has felt far away for most of us, with the exception of perhaps the occasional sordid…