strategy and resources

Four people sitting around a table, having a meeting, to show the importance of team management during layoffs.

Doing More With Less: How to Manage a Team That’s Suffered Layoffs

20 September 2024

In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…

An AI robot sitting down at a desk with both hands on an open book.

Using AI Prompt Libraries to Get Useful Results Faster

06 September 2024

The two biggest roadblocks to generative AI usage are often how to create prompts that get the desired results faster, and finding ways to use AI that can help you and your team do more. That’s what makes prompt libraries such a game changer for organizations looking to use AI. Prompt libraries are carefully crafted…

Two artists sitting on the floor, with multiple sheets of paper fanned out in front of them.

Briefing Your Brand

30 August 2024

You’ve worked hard to build your business—and your brand represents its reputation and its promise. And as important as logos, fonts, graphic styles, and color palettes are, your brand is about more than just these visual elements. Your brand begins with the messaging you want to convey to your audience, and the voice you communicate…

A person holding a plant in their left hand to illustrate the evergreen cycle of content loops in growth marketing.

The Rise of Content Loops in Growth Marketing

15 August 2024

Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline: Companies that are otherwise shedding jobs are doubling down on go-to-market and growth. Content distribution is increasingly competitive—it takes much more effort to find the right marketing channels to get eyeballs on your content. Among the…

A black and white dartboard with a yellow dart on the penultimate circle to illustrate that businesses should focus on their audience.

Know Your Audience: The Key to Impactful Content

29 July 2024

Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…

A bionic hand and a human hand pointing and touching each other to symbolise the growing collaboration between AI and work.

How To Create AI Videos That Complement Your Content

21 June 2024

Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous…

A pair of glasses on a table on top of a notepad. A few scrunched up pages lie in the background showing the frustrations some people go through during content ideation.

Your Guide to Fresh Ideas: How to Ideate and Craft Compelling Content

07 June 2024

What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them? We’ve talked before about some of the tips and tricks of the writing trade, and how to cut through the noise…

A group of Lego heads in a line, each denoting a different facial expression as a nod to AI developing its emotional intelligence.

Is AI About To Change How We Write…Again?

12 April 2024

Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…

A bird's eye view of three people working with printed graphs scattered over the table.

How to Write an Impact Report in 2024

25 March 2024

Whether it’s addressing an issue or showcasing your contributions, here’s our guide on how to write a report that effectively engages.

Creating Content People Will Actually Read

11 March 2024

There’s a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!