Storytelling in Business: the Devil is in the Details
What drives a great story? The devil does, of course. Having something interesting to say--what novelists would call a good plot--is essential, but a great story hinges on its minutia.…
What drives a great story? The devil does, of course. Having something interesting to say--what novelists would call a good plot--is essential, but a great story hinges on its minutia.…
We’ve all seen it. We’ve even all done it. The typo, the doubled or omitted word, the malaprop. At best, it’s a barely noticeable oversight; at worst, you’ve become a…
Our founder and CEO Laura Bergheim started Wordsmithie ten years ago with a simple premise: that it shouldn’t be difficult to find seasoned copywriters, brand experts, and content strategists. While…
SEO, aka Search Engine Optimization, is the process of analyzing and improving a website to increase rankings on search engine results pages (or as SEO geeks call it, SERPs). When…
The internet has made it possible for U.S. companies and organizations to expand their reach into international markets. Whether you’re a small business marketing products in other countries, a nonprofit…