There’s a new way to interact with your online audiences—the individuals who consume your content—and it’s called conversational marketing. Haven’t heard of it yet? Don’t worry, you will. In the…
One of the paradoxes of legal documents is that they’re rarely written to be understood by the people they impact most. Instead they’re mostly written by lawyers for lawyers. This…
Most of us start the new year with BIG ideas—intentions! goals! enthusiasm!—and then, because we are humans, that energy tends to fade. Usually by February (and here we are). February…
Several years ago, I wrote about writing for the tech and startup industries and got a lot of heat for it. Mostly, people had qualms with my combining the two…
As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for…