Posts by Arris
Picture Perfect: Using Visual Images to Boost Your Copy
As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined…
Read More5 Ingredients for Copywriting Success: Tips and Tricks of the Trade
Much like baking, copywriting mixes a little art and a little science to yield the best content. And, like baking, using the right ingredients is fundamental to your success. Generating a compelling message starts with the words you choose: they should effectively persuade, connect, or inform. To successfully create content that reaches your target audience…
Read MoreHow Marketers Can Use VUI to Their Advantage
Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household,…
Read More5 Ways to Effectively Use a Landing Page with Social Media
One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can yield great results. They serve many purposes: to provide information, generate and track leads, and increase SEO status. In this climate of heavy marketing through…
Read MoreNew Rules for Collecting Data that Every Freelancer Should Know
This past spring proved to be a challenging time for those involved in processing, storing and using data through online platforms. Between Facebook CEO, Mark Zuckerberg’s appearance on Capitol Hill explaining the damage caused by Facebook’s data breach and privacy violations and the new regulations imposed by the European Union, it could leave your head…
Read MoreBook Review: A Handbook for the Productive Writer – 33 Ways You Can Finish What You Started
As a freelance writer, I hit road blocks from time to time.I find it hard to really get in and get the job done for myriad reasons, from the project, the deadline or what is going on in my personal life. Whether it’s the inability to concentrate or a lack of inspiration, I really don’t…
Read MoreSurviving the Holiday Work Slump
Managing the stress amid deadlines and expectations is hard. This time of year is stressful; between the various holiday parties, family gatherings, and extra weekend activities, it can be difficult to stay focused on your work. If you’ve been feeling sluggish and lacking focus, you’re not alone. According to Peakon, an HR data analysis company,…
Read MoreThe Back-To-School New Year’s Resolution
Every year, as a freelance writer, I create five goals at the beginning of the new year. These goals help steer my professional focus for the coming months. But, let’s be real, many of us have already abandoned our New Year’s resolutions and we’re probably feeling one of three ways: completely guilty, struggling to keep…
Read MoreFinding Balance in the Freelance Economy
It’s 10 p.m. and here I am, working my freelance job. I’m one of many workers that have recently joined the freelance economy. Why? This is the job that allows me to exercise my passion, helps contribute to the bills, allows my kids to partake in expensive extracurricular activities and gives me a different sense…
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