Posts by Art Anthony
How To Create AI Videos That Complement Your Content
Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous…
Read MoreIs AI About To Change How We Write…Again?
Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…
Read MoreThis Client Case Study Was Created With Generative AI (And, Spoiler Alert: It Needs Work!)
Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.
Read MoreIs Long Form Copy Dead?
Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.
Read MoreGenerative AI: A Copywriter’s Nightmare or New Toy?
What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.
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