Copywriting for Print vs. Digital

copywriting for digital

Copywriting is copywriting, any way you slice it. Right? For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites. So, what are these key differences to remember, and…

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How to Ask Case Study Interview Questions

case study

“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should customers believe someone who they know is trying to sell them something? That is exactly why case studies are so powerful, and why knowing how…

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