Posts by Khaleelah Jones
The Rise of Content Loops in Growth Marketing
Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline: Companies that are otherwise shedding jobs are doubling down on go-to-market and growth. Content distribution is increasingly competitive—it takes much more effort to find the right marketing channels to get eyeballs on your content. Among the…
Read MoreWhat, Exactly, is the Metaverse? (And Why Should Anyone Care?)
Few people understand the metaverse. Here’s a rundown on what’s the metaverse, plus how to enter it and make the most out of your experience!
Read MoreIs AI Copywriting Better Than a Copywriter?
We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters’ jobs.
Read MoreEmail Copywriting Guide: Writing Emails That Convert
In this email marketing guide, we give you our top tips on how to write emails that convert and generate sales!
Read MoreInstagram Community Management 101: The Ultimate Guide
A blog post discussing why Instagram community management is important and how to achieve a loyal band of followers.
Read MoreWriting Continues to Evolve in the Digital Age. That’s Good
Digital communication has streamlined writing, but what are its implications for writers who now must think about SEO and shareable content?
Read MoreIntroducing the Wordsmithie Team Spotlight Series: About the Wordsmithie Team
In the past decade, the prevalence of freelance and so-called “gig” work has increased steeply. From 2014 to 2020, the number of independent contractors in the U.S. alone has risen 11 percent, and this doesn’t take into account the number of people who have started freelancing since the pandemic. With around 90 percent of businesses…
Read MoreThe Wordsmithie Stance on Misinformation
For the past several years, fringe (and not-so-fringe) corners of the internet have been a haven for an alternative reality, a reality devoid of facts and quality sources of information. Yet until the last year or so, this world has felt far away for most of us, with the exception of perhaps the occasional sordid…
Read MoreDigital Marketing During (and After) Covid-19
To say that times are tough seems trite, at this point. For the last six weeks, if not longer in some places, people have been living in a “new” reality where shelter-in-place orders, face masks, and grim medical statistics are the norm. Businesses (of any size) aren’t immune to this pandemic, either: the Atlantic reports…
Read MoreUpdated: Marketing Copywriting for the Tech and Startup Industries in 2020
Several years ago, I wrote about writing for the tech and startup industries and got a lot of heat for it. Mostly, people had qualms with my combining the two discrete industries. I would imagine that now, several years later, I’d get similar feedback particularly since the tech bubble appears to have burst and food,…
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