Introducing the Wordsmithie Team Spotlight Series

Spotlight in a studio | Wordsmithie Series

In the past decade, the prevalence of freelance and so-called “gig” work has increased steeply. From 2014 to 2020, the number of independent contractors in the U.S. alone has risen 11 percent, and this doesn’t take into account the number of people who have started freelancing since the pandemic. With around 90 percent of businesses…

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The Wordsmithie Stance on Misinformation

For the past several years, fringe (and not-so-fringe) corners of the internet have been a haven for an alternative reality, a reality devoid of facts and quality sources of information. Yet until the last year or so, this world has felt far away for most of us, with the exception of perhaps the occasional sordid…

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Digital Marketing During (and After) Covid-19

For businesses that are struggling, though—big and small—a slight pivot in their business model could reveal a silver lining in all this madness. In fact, there are opportunities for all organizations willing to put in a little time and elbow grease. Why? With the tough and challenging times, people are flocking online. They’re looking to be distracted, entertained, informed, and connected. If your business is online, you can fulfill the needs of these potential customers, setting you up to be part of online conversations during Covid-19 that keep you top of mind afterward.

To say that times are tough seems trite, at this point. For the last six weeks, if not longer in some places, people have been living in a “new” reality where shelter-in-place orders, face masks, and grim medical statistics are the norm. Businesses (of any size) aren’t immune to this pandemic, either: the Atlantic reports…

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Battling Fake News in the Content Marketing Era

the era of fake news makes it difficult to create high quality, informative and correct content

When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be…

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