Posts by Khaleelah Jones
When It Comes to Writing Marketing Emails, Don’t Be a Copywronger!
Quality content is crucial for good conversion, so you need to be getting it right from the start. Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…
Read MoreEngaging Social Media Post Ideas for Remote Agencies
We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie. But sometimes,…
Read MoreBest of the Wordsmithie Blog: 2016
It seems like just yesterday we were writing about the best of the Wordsmithie blog for 2015. How time flies! Now its time to review the best of the Wordsmithie blog for the first half of 2016. There are some great pieces in here, folks, so hold on to your hats and jump right in…
Read MoreWriting for the Tech and Startup Industries
When I initially pitched the idea of writing about tech and startup writing, I got a lot of pushback. “Are these two industries even related?” “How can you write about discrete industries together?” The questions went on and on. But really, both industries require the same skill: the ability to communicate new and/or complex ideas…
Read MoreWriting Tips for the Food Industry | Food-Related Content
As a food writer who spends a large portion of her time developing, testing and editing recipes, I’ve worked my way through hundreds, maybe even thousands, of recipes, some notably better than others. Sure, a stunning hero shot might be what draws most people in initially (see: Instagram or Pinterest). But unless the copy is…
Read MoreWriting for the Beauty Industry
Whenever anyone hears that I write for the beauty industry, the first thing I hear is, “What a fun job!” And they’re absolutely right…sort of. Beauty can be a notoriously challenging vertical to write for. It’s tricky for potential customers to look at a tube of lipstick or a vial of serum and understand whether…
Read MoreB2B and B2C Writing Tips for Real Estate Clients
Tell people you write about real estate, and they assume you’re hammering out crafty copy that homebuyers must interpret when sifting through dozens of residential property listings. “Cozy” equals “cramped.” “Convenient location” means “the freeway runs right through your backyard.” And “handyman special” translates as “You will absolutely empty your bank account making this thing…
Read MoreGuest blog: Transcreation and Overseas Content Marketing
You’ve worked hard to find the perfect voice for reaching your American clients with beautifully crafted content. But what about your overseas prospects? English may be widely spoken in international business, but your English-language content will always fall short. Nelson Mandela, a native Xhosa speaker who rose to the presidency of post-apartheid South Africa, explained,…
Read MoreIs There a Difference Between a Gig and a Job?
As we’ve written before, the gig economy is growing fast; in fact, its notoriety is such that it was voted concept of the year by the Financial Times in December 2015. With all the opportunities of this new way of working comes questions. What, for instance, is the difference between a gig and a job?…
Read MoreWhy You Should Do What You Love
When I graduated from college, I cut my teeth working in an 8-5. I’d beaten thousands of other applicants for the position, a prestigious traineeship program with the USDOJ. I had a tough time acclimating. It wasn’t so much the hours, though I know many of my colleagues struggled with the early start. It was more…
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