Author
Senior Editor
Fritz Holznagel is a veteran writer who likes to turn high-tech talk into clear, friendly words. He has written for Google, full-time and as a vendor, since 2004, as well as for clients like Ensono, Eventbrite, Kronos, GiveDirectly, and Intuit. Fritz’s special joy is rewriting to get rid of big words and jargon, and he leads corporate workshops on the topic. In a past life, Fritz won the 1995 Jeopardy! Tournament of Champions, represented the USA in the 1996 Jeopardy! Olympic Tournament, and won an Emmy for scripting the CBS special A Claymation Easter Celebration.
Posts by Fritz Holznagel
A Guide to Repurposing Content in 2026
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
Fritz Holznagel
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Your Guide to Fresh Ideas: How to Ideate and Craft Compelling Content
What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them?
Fritz Holznagel
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Cut Through the Noise: How to Get Eyeballs on Your Content in a Crowded Digital World
The Earth’s population has just topped 8 billion people —and 7 billion of those people are writing content online. Or so it seems.
Fritz Holznagel
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Is Blogging Dead?
With the rise of the metaverse, is there room for blogging in the content world? We look at how AI may help and why it's still important.
Fritz Holznagel
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How to Write a Great Video Script in Four Easy Steps
Unsure of where to start with a video script? Here's a practical guide on how to write a video script that will attract your audience.
Fritz Holznagel
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The Best Taglines on the Market (and How to Write Your Own)
We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!
Fritz Holznagel
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