Five Steps to Creating a Great E-book
A B2B e-book is a hook for leads, to build authority, begin conversations, and ultimately increase sales. Here’s how to write one.
Doing More With Less: How to Manage a Team That’s Suffered Layoffs
In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors […]
Creating Content People Will Actually Read
There’s a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!
Staring at the Blank Page (Screen): How Can Writers Begin?
When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.
Email Drip Campaigns: Getting the Most Out of Great Email Copy
Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.
7 Steps to Building a Strong Brand as a Writer
Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.
How to Create a Catchy and Effective Call to Action: 9 Best Practices
We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!
B2B Copywriting: What Kind of Writing Sells to Other Businesses?
We look at the differences between B2B and B2C copywriting, and if it really matters if a copywriter has experience in one or the other.
Storytelling in Business: the Devil is in the Details
We look at how to write a compelling brand story that establishes a connection with your audience and focuses on positive outcomes.
Why You Should Be Conversing with Your Audience
Find out why conversational marketing is important, and how you can use data to give customers exactly what they want and need.