Posts by Alice LaPlante
Why You Should Be Conversing with Your Audience
Find out why conversational marketing is important, and how you can use data to give customers exactly what they want and need.
Read MoreYou Want Creative? We’ve Got Creative
The work we deliver is crafted by innovative minds of fulfilled creative individuals. Check out what our Wordsmithies do afterhours.
Read More6 Grammar Hacks for Social Media
Typos are one thing, but “coloring outside the lines” is not a typo. We break down when and how to break grammar rules on social media.
Read MoreHow to Avoid Unintelligible, Jargon-Laced Press Releases
We guide you through the tips and tricks on how to write a press release that grabs the attention of journalists.
Read MoreThe Art of Suspense in Business Storytelling
Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise. Everyone is jumping onto the bandwagon. Do a quick Google…
Read More