Posts by Alice LaPlante

Typos are one thing, but “coloring outside the lines” is not a typo. We break down when and how to break grammar rules on social media.

We guide you through the tips and tricks on how to write a press release that grabs the attention of journalists.

Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise. Everyone is jumping onto the bandwagon. Do a quick Google…