Author: Alice LaPlante

Alice LaPlante was a Stegner Fellow and Jones Lecturer at Stanford University, and taught writing at Stanford for more than 20 years. She is the award-winning New York Times best-selling author of four novels, and wrote The Making of a Story, the best-selling textbook on writing published by W.W. Norton. Alice also is also a sought-after content writer, strategist, and story consultant for leading technology firms.

6 Grammar Hacks for Social Media

A young woman sitting in a café, holding a phone with both hands and smiling at the screen.

Typos are one thing, but “coloring outside the lines” is not a typo. We break down when and how to break grammar rules on social media.

The Art of Suspense in Business Storytelling

storytelling

Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise. Everyone is jumping onto the bandwagon. Do a quick Google […]