How To: Balance AI and Human Creativity (+ 7 AI Copywriting Tools That Work!)
We look at ways to harness the power of AI for good, cover the best free AI copywriting tools, and explore using them to supercharge content.
Why You Need High-Value Lead Magnets in Your Content Strategy
Lead magnets are designed to get customers to take action. Find out how to create one, and if AI is the future of lead magnet creation.
How To: Train Custom Chatbots with Custom Business Data
Take a look at the importance of AI chatbot training, how to choose a chatbot platform, the process of training a chatbot, and more.
How To: Build A Successful Ecommerce Content Strategy
Master PPC, SEO, social, SMS, and email marketing strategies to make your ecommerce brand shine in a crowded market.
Intro to Content Marketing Analytics: Metrics and What Tools to Use
Find out which content marketing metrics to measure, what tools to use, and where the future of content marketing analytics is heading.
How To: Optimize Your Content in the Era of AI
We cover how to adjust, optimize, and promote your content in this new age of AI content marketing — all without losing the human touch.
How To Create AI Videos That Complement Your Content
Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous […]
Is AI About To Change How We Write…Again?
Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that […]
This Client Case Study Was Created With Generative AI (And, Spoiler Alert: It Needs Work!)
Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.
Is Long Form Copy Dead?
Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.