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Author: Art Anthony

Art is a freelance writer and journalist based in the UK who gave up the big city grind to live the country life. His current and past work includes Inverse, Costco, Fitocracy, Recess, and more. His areas of expertise include software/tech, popular culture, travel, and health/fitness. When he’s not writing, you’ll probably find him playing video games, watching American sports, or on a hike.

Generative AI: A Copywriter’s Nightmare or New Toy?

A person holding a phone with the screen open to Chat GPT and some prompts.

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.

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Words We Love

Micturate [mik-chuh-reyt] verb –

The polite way to say “urinate,” though micturating in public is anything but polite.

Akimbo [uh-kim-boh] adj, adv –

To stand with hands on hips, elbows bowed outward. Goes really well with the expression, “Oh, no you didn’t!”

Gesticulate [je-stik-yuh-leyt] verb –

To express oneself using excited, animated gestures; especially useful during sporting events and election years.

Juxtaposition [juhk-stuh-puh-zish-uh] noun –

The placing of two things side-by-side for comparison. The reason broccoli tastes worse next to ice cream.

Boarding [bohr-ding] noun & verb –

In ice hockey, a penalty for hitting an opponent into the protective boards surrounding the rink. In airport delays, the happiest moment of your life.

Gobsmacked [gob-smakt] adjective –

Utterly astounded or astonished. Often experienced when finding a parking space, or when not finding a parking space.

Loquacious [loh-kwey-shuh s] adjective –

Talking freely and sometimes excessively. Don’t even get us started on loquacious people, you’ll never hear the end of it.

Analysand [uh-nal-uh-sand] noun –

A person undergoing psychoanalysis. Usually blamed on the mother.

Thither [thith -er] adverb –

To go toward, the forgotten antonym to “hither.” Or, Sylvester the Cat saying “scissor.”

Luddite [luhd-ahyt] noun –

Someone who is opposed or resistant to new technology. We tried to Google it, but we never could figure out how to work that thing.

Mashugana [muh-shoo g-uh-nuh] noun –

Yiddish for nonsense, silliness, or craziness. Or the person behaving as such.

Bespoke [bih-spohk] adjective –

Made to order, custom-made. We’d use that word in our tagline, but nobody would know what it means — except maybe a tailor.

Tittup [tit-uh p] noun –

An exaggerated prancing, bouncing movement or manner of moving. A twerk is a tittup, but not necessarily the other way around.

Antagonist [an-tag-uh-nist] noun –

The person who is opposed to the hero of the story. You might call them a “villain,” but we like to keep an open mind.

Pontificate [pon-tif-i-keyt] verb –

To drone on and on about something in a stuck-up way. The Hipster’s Special.

Maven [mey-vuh n] noun –

An expert or connoisseur. Usually a buzzkill at a cocktail party or wedding reception.

Ruminate [roo-muh-neyt] verb –

To ponder or consider something deeply; not always caused by rum.

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