Generative AI: A Copywriter’s Nightmare or New Toy?

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.
Art is a freelance writer and journalist based in the UK who gave up the big city grind to live the country life. His current and past work includes Inverse, Costco, Fitocracy, Recess, and more. His areas of expertise include software/tech, popular culture, travel, and health/fitness. When he’s not writing, you’ll probably find him playing video games, watching American sports, or on a hike.

What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.