Author: Fritz Holznagel

Fritz Holznagel is a veteran writer who likes to turn high-tech talk into clear, friendly words. He has written for Google, full-time and as a vendor, since 2004, as well as for clients like Ensono, Eventbrite, Kronos, GiveDirectly, and Intuit. Fritz’s special joy is rewriting to get rid of big words and jargon, and he leads corporate workshops on the topic. In a past life, Fritz won the 1995 Jeopardy! Tournament of Champions, represented the USA in the 1996 Jeopardy! Olympic Tournament, and won an Emmy for scripting the CBS special A Claymation Easter Celebration.

Your Guide to Fresh Ideas: How to Ideate and Craft Compelling Content

A pair of glasses on a table on top of a notepad. A few scrunched up pages lie in the background showing the frustrations some people go through during content ideation.

What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them? We’ve talked before about some of the tips and tricks of the writing trade, and how to cut through the noise […]

Cut Through the Noise: How to Get Eyeballs on Your Content in a Crowded Digital World

Laptop on a desk with the screen open to a blog displaying different areas of the world. There is a book in front of the laptop with a candle and string of lights on the desk.

The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online.  Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer […]

Is Blogging Dead?

A woman sitting at a desk, in front of a laptop, holding a pencil.

With the rise of the metaverse, is there room for blogging in the content world? We look at how AI may help and why it’s still important.