Protect Your Brand …Always
The recent suspension of anchor Brian Williams from the NBC Nightly News offers a valuable lesson about the importance of safeguarding your brand. And make no mistake, Williams is—or at least was—a very valuable TV brand. The anchor’s sin was embellishing his participation in various news stories. According to a Washington Post article, people in the […]
Working With a Distributed Team
Wordsmithie works internationally, which also means we’re much more widely scattered than many agencies our size. We have ’smithies not only all across the United States, but also in Europe (Madrid) and Asia (Singapore). We routinely collaborate on projects that have us talking and collaborating with people all across the globe—from Norway to New Zealand, […]
3 Things Never to Say to Your Agency
Creating a strong case study, white paper or website requires a good working relationship between the client and agency. Communication must be honest and open. And, as in any relationship, there are a few things that you as the client absolutely don’t want to say. Utter them at your peril. “I’ll know it when I […]
Anatomy of a Great Case Study
We write a lot of case studies at Wordsmithie. They’re prime marketing tools for many of our clients, who use them in print, digital and web formats. A good case study is well worth the time, effort and expense you pour into it. Here are the essential elements: A strong story A case study is […]
Remember the Proverb — and Be Ready
Your plan has a hole in it. It doesn’t matter what sort of plan it is. A launch plan. A marketing plan. A communications plan. Whatever it is, it has a vulnerability that you don’t know about yet. How can you be sure there’s a hole? Because there’s a plan. You might know the old […]
Working with Your Copywriter
We know that some agencies keep a wall between you and your copywriter. Everything passes through your account exec, with no direct interaction between you and the person banging out your copy. Some clients probably prefer things that way. That’s not how we work at Wordsmithie, however. Oh, you’ll still have a good deal of […]
Wordsmithie — Here, There and Everywhere
As Laura wrote in her recent post, Wordsmithie is a rapidly growing organization. Although our home base is in San Jose, near several of our Silicon Valley clients, we’re a widely scattered bunch. Many of our ’smithies operate in the Bay Area, but several live and work on the East Coast. We have others in […]
Make Your Content More Shareable
Businesses and organizations make a mistake if they optimize their online content just for search engines, which are really about one-on-one findability. You should also optimize for social media, which is about shareability. While important, search engine optimization (SEO) is essentially a pull mechanism. It requires individual searchers, each actively seeking to discover your content. […]