How to Create a Catchy and Effective Call to Action: 9 Best Practices
We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!
Does Everyone Really Need an Editor? (And what do editors do anyway?)
We talk about the importance of having your worked edited, and the different types of editors out there to help.
B2B Copywriting: What Kind of Writing Sells to Other Businesses?
We look at the differences between B2B and B2C copywriting, and if it really matters if a copywriter has experience in one or the other.
Copywriting 101: What Do Copywriters Do, Exactly?
We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.
How to Write a Business Case Study that Engages Customers
We give you the full scoop on why a business case study is important and how to write one that engages customers.
Writing Continues to Evolve in the Digital Age. That’s Good
Digital communication has streamlined writing, but what are its implications for writers who now must think about SEO and shareable content?
Don’t Take That Tone With Me!
Having your message overshadowed by its tone can send you down the wrong path. But just what is the “wrong” tone? And how do you avoid it?
How to Create Content Chunks and Why They Matter
With memory fatigue and short attention spans, what’s the best way to convey information? Enter: content chunking. Read on for our pro tips.
Storytelling in Business: the Devil is in the Details
We look at how to write a compelling brand story that establishes a connection with your audience and focuses on positive outcomes.
8 Tips for Error-Free Content Writing
Whether you’re editing your own or someone else’s writing, here are some tips to ensure the copy is as clean and professional as possible.