Perspectives on AI, content strategy, and craft — from the humans behind Wordsmithie.
ARIA blends AI and skilled human editors to refresh legacy content, then ideates a fresh spin on the original topics, creating detailed concepts and final assets in multiple formats. For more than 15 years, Wordsmithie has partnered with Google, Amazon, Shopify, Square, Stanford University, and many other organizations to create compelling content that drives not […]
Laura Bergheim·
May 18, 2026·
4 min read
When OpenAI’s ChatGPT hit with the force of a tornado in November 2022, many of us felt like Dorothy, trapped in her spinning farmhouse during a twister. We braced ourselves for a landing— only to emerge into a strange, Technicolor new world. Yet we were also ready for the storm: The fact is, we’ve been […]
Laura Bergheim·
March 17, 2026·
5 min read
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
Fritz Holznagel·
February 26, 2026·
4 min read
Build a brand story AI can’t flatten. Learn how to create a narrative and voice that stays clear, consistent, and memorable in the age of AI.
Jennie Cohen·
December 18, 2025·
16 min read
Discover where to find the best stock imagery—at every price point—and how to choose visuals that feel fresh, credible, and on-brand.
Ryan Bahrke·
December 17, 2025·
7 min read
Short-form may win the scroll, but long-form wins the strategy. That’s what I’ve told CMOs, directors, and heads of marketing and content for years, and the message is finally starting to sink in. Long-form content has always been the quiet workhorse of high-performing marketing teams, particularly in enterprise SaaS, luxury e-commerce, financial services, and professional […]
Khaleelah Jones·
November 8, 2025·
6 min read
Discover how preserving human-created content keeps your brand’s voice authentic and future-proof in the age of AI storytelling.
Holly Finn·
October 30, 2025·
6 min read
Discover why long-form content is thriving again in the AI era—how depth, clarity, and authority drive engagement today.
Jennie Cohen·
October 9, 2025·
6 min read
When Anderson Cooper asked legendary record producer Rick Rubin what he actually does in the studio, Rubin admitted, “I have no technical ability, and I know nothing about music.” Then he added, “Well, I know what I like and what I don’t like. And I’m decisive about what I like and what I don’t like.” […]
Jennie Cohen·
September 30, 2025·
5 min read
Why the human touch still connects with audiences, and how AI can help Who, or what, should write the stories we use in online content, executive speeches, brand marketing, and more? A recent job posting at OpenAI, among others, begs the question. The ad was for a “content strategist” with responsibilities including “create, write, and […]
Holly Finn·
September 19, 2025·
5 min read