Posts by Alice LaPlante
Doing More With Less: How to Manage a Team That’s Suffered Layoffs
In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…
Read MoreCreating Content People Will Actually Read
There’s a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!
Read MoreStaring at the Blank Page (Screen): How Can Writers Begin?
When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.
Read MoreEmail Drip Campaigns: Getting the Most Out of Great Email Copy
Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.
Read More7 Steps to Building a Strong Brand as a Writer
Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.
Read MoreHow to Create a Catchy and Effective Call to Action: 9 Best Practices
We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!
Read MoreB2B Copywriting: What Kind of Writing Sells to Other Businesses?
We look at the differences between B2B and B2C copywriting, and if it really matters if a copywriter has experience in one or the other.
Read MoreMake it Personal
Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: the customer (a business) has a problem. They find a technology solution. They get positive results, preferably quantified with numbers. Happy ending. These stories obviously…
Read MoreStorytelling in Business: the Devil is in the Details
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. Details matter. Generalizations are boring. Unfortunately, minutia can also be as boring as hell. Too much of it, that is. That’s the devilish pitfall in…
Read MoreWhy You Should Be Conversing with Your Audience
There’s a new way to interact with your online audiences—the individuals who consume your content—and it’s called conversational marketing. Haven’t heard of it yet? Don’t worry, you will. In the Gartner Hype Cycle for Digital Marketing and Advertising 2019, it was very near the pinnacle of the peak of inflated expectations—beat only by artificial intelligence…
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