The Wordsmithie Stance on Misinformation

For the past several years, fringe (and not-so-fringe) corners of the internet have been a haven for an alternative reality, a reality devoid of facts and quality sources of information. Yet until the last year or so, this world has felt far away for most of us, with the exception of perhaps the occasional sordid […]
Toolbox: Learn & Share Helpful Strategy & Organization Tips

Our founder and CEO Laura Bergheim started Wordsmithie ten years ago with a simple premise: that it shouldn’t be difficult to find seasoned copywriters, brand experts, and content strategists. While our mission still holds true, the world has changed since our founding in so many ways, with a massive evolution in the way we create […]
Why You Need an SEO Strategy

75% of searchers don’t look past the first page of Google search results. So, how do you rank on the first page? Read on to find the answers!
Digital Marketing During (and After) Covid-19

People are flocking online. We share tips on how to create content that brings value, while strongly aligning with your brand.
Learning How to Teach (While Working) from Home: Insights from Wordsmithie’s Tired (Yet Tireless) Parents

Learn how four parents from the Wordsmithie team are rising to the occasion with kids from two to 20 to make working from home work.
Updated: Marketing Copywriting for the Tech and Startup Industries in 2020

When writing for tech and startup sectors, follow these tips to communicate your service or product without losing the audience’s attention.
Evaluate Fake News in the Content Marketing Era

When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be […]
Alt Text for the Win: Best Practices for SEO in 2019

We discuss why alt text is important on a web page and how to write great alt text that boosts your SEO ranking and overall strategy.
What is Search Engine Optimization (SEO) and Why You Need It

To grow your business, you need to incorporate SEO into your marketing strategy. Not sure where to start? Let us be your guide.
What’s New In Social Media In 2019—And What It Means for Your Business

Social media is always evolving. Take a look at the latest updates for Facebook, Instagram, and Pinterest, and what they mean for businesses.