For the past several years, fringe (and not-so-fringe) corners of the internet have been a haven for an alternative reality, a reality devoid of facts and quality sources of information. Yet until the last year or so, this world has felt far away for most of us, with the exception of perhaps the occasional sordid…
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People are flocking online. We share tips on how to create content that brings value, while strongly aligning with your brand.
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When writing for tech and startup sectors, follow these tips to communicate your service or product without losing the audience’s attention.
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When it comes to content, it is the best of times, it is the worst of times. There are so many options available to amplify your voice and views: blogs, social media, email newsletters, YouTube videos…the options are almost endless. On the flip side, that means that all information, both correct and incorrect, can be…
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We discuss why alt text is important on a web page and how to write great alt text that boosts your SEO ranking and overall strategy.
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To grow your business, you need to incorporate SEO into your marketing strategy. Not sure where to start? Let us be your guide.
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Social media is always evolving. Take a look at the latest updates for Facebook, Instagram, and Pinterest, and what they mean for businesses.
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What are the top trends to look out for in Voice User Interfaces (VUI)? We’ve compiled three that we think will take VUI far in 2019.
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The digital age has redefined the way brands and their audiences communicate. With the rise of social media, brands have more tools in their back pocket than ever before for genuine, rapid-response relationship building. However, that doesn’t mean they should do away with the traditional communications strategies that require longer-term planning and implementation. Let’s break…
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Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…
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