Short-form may win the scroll, but long-form wins the strategy. That’s what I’ve told CMOs, directors, and heads of marketing and content for years, and the message is finally starting to sink in. Long-form content has always been the quiet workhorse of high-performing marketing teams, particularly in enterprise SaaS, luxury e-commerce, financial services, and professional…
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How can you ensure your Google Ads convert? We have the ultimate cheat sheet (with examples and best practices) to copy that works in 2025.
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In the age of AI-generated content and evolving algorithms, how can businesses attract backlinks effectively? Check out our insights.
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Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline: Companies that are otherwise shedding jobs are doubling down on go-to-market and growth. Content distribution is increasingly competitive—it takes much more effort to find the right marketing channels to get eyeballs on your content. Among the…
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Few people understand the metaverse. Here’s a rundown on what’s the metaverse, plus how to enter it and make the most out of your experience!
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We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters’ jobs.
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In this email marketing guide, we give you our top tips on how to write emails that convert and generate sales!
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A blog post discussing why Instagram community management is important and how to achieve a loyal band of followers.
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Digital communication has streamlined writing, but what are its implications for writers who now must think about SEO and shareable content?
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In the past decade, the prevalence of freelance and so-called “gig” work has increased steeply. From 2014 to 2020, the number of independent contractors in the U.S. alone has risen 11 percent, and this doesn’t take into account the number of people who have started freelancing since the pandemic. With around 90 percent of businesses…
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