Three VUI Trends for 2019
What are the top trends to look out for in Voice User Interfaces (VUI)? We’ve compiled three that we think will take VUI far in 2019.
Do You Need an Ad Hoc or Traditional Communication Strategy?
The digital age has redefined the way brands and their audiences communicate. With the rise of social media, brands have more tools in their back pocket than ever before for genuine, rapid-response relationship building. However, that doesn’t mean they should do away with the traditional communications strategies that require longer-term planning and implementation. Let’s break […]
The Future and Its Voice: AI, VUI and Where Humans Fit
Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have […]
What Is Pay Per Click Advertising, and Is It Right for You?
So, you have a website, and a blog…what’s next? It’s no good pushing your content out into the ether, never to be consumed by anyone. Even worse is having an amazing product or service that no one knows about. So how do you keep your content from getting lost out there amongst all the choices […]
Fast Forward to the Future: AI Copywriters Compete with Humans
You might think you’re in a particularly crazy episode of Westworld, but be ready to snap back to reality. AI copywriters are no longer a feature of the future, but a firm fixture in the present. Innovation labs, banks and venture capitalists are throwing money behind the idea that robots can more effectively write copy […]
Best of the Wordsmithie Blog: 2017
How is it the time of year to look back and reflect already? It feels like it was just yesterday that I was writing the best of Wordsmithie’s 2016 blogs! (I’m pretty sure I lamented this fact in 2016 about 2015, as well!) As they say, time waits for no man, and the velocity at […]
4 SEO Myths and the Truth Behind Them
These days most businesses know that a solid SEO strategy is crucial for any modicum of an online presence. Yet the rules of SEO shift fairly frequently. Unless you have a large marketing department, chances are your digital marketing strategy can be outdated in the blink of an eye (or as long as it takes […]
Social Media for Real Estate: A Case Study
At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience. […]
When It Comes to Writing Marketing Emails, Don’t Be a Copywronger!
Quality content is crucial for good conversion, so you need to be getting it right from the start. Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be […]
Engaging Social Media Post Ideas for Remote Agencies
We love the fact that our team is located in every corner of the world. Not only that, but each of us at any one time has several other other gigs going. These other projects often help build expertise and grow experience, which we then bring right back to the projects we work on at Wordsmithie. But sometimes, […]