Tell people you write about real estate, and they assume you’re hammering out crafty copy that homebuyers must interpret when sifting through dozens of residential property listings. “Cozy” equals “cramped.” “Convenient location” means “the freeway runs right through your backyard.” And “handyman special” translates as “You will absolutely empty your bank account making this thing…
Read MoreYou’ve worked hard to find the perfect voice for reaching your American clients with beautifully crafted content. But what about your overseas prospects? English may be widely spoken in international business, but your English-language content will always fall short. Nelson Mandela, a native Xhosa speaker who rose to the presidency of post-apartheid South Africa, explained,…
Read MoreArticles upon articles have been written about the “gig economy.” If you’re not au fait with the term, don’t worry- its been slow to catch on, but soon it’ll be ubiquitous. What is the gig economy? It used to be that only musicians and artists looked for gigs. The rest of us had full-time jobs that…
Read MoreWe often get people coming to us asking whether they should retain an agency or stay in house with their projects. There are certainly benefits to keeping your resources in house; often we get questions about the value of the time and energy spent explaining business practices, projects, client relationships, and responsibilities to a new…
Read MoreWe’ve been around the block a few times, as our fearless leader and founder declared a few weeks ago in a post celebrating Wordsmithie’s fifth anniversary. With so much experience behind our distributed team, we know what we’re talking (or writing) about, which is why we want you to have as many chances to read…
Read MoreOnce upon a time, in what seems like the Internet Stone Age, content marketing was just taking off. It was “rumored” that, by writing excellent content, one could reach audiences far and wide, but very little was done to analyze the success (or otherwise) of that content. Back then, setting up a blog was a…
Read MoreSo many articles begin with the same type of sentence: “Internet marketers and small business owners have billions of consumers at their fingertips.” The truth is, there might be an innumerable audience at the other end of your computer screen, but every savvy business owner and marketer is just as aware of that fact as…
Read MoreLast week we shared ways brands can create compelling stories that engage and inspire customers. Now, we take a step back to understand why a brand might want to create a story. Why is storytelling so important? Since the beginning of time, storytelling has been an important part of the way humans interact and evolve. And that’s…
Read MoreThe golden age of the multi-billion dollar businesses may well be behind us. Startups and small and medium enterprises (SMEs) are armed with more resources and investment opportunities than ever before. The freelancers and agencies who work for them are also learning that they can have a place at the business table without being crowded out…
Read MoreOnce your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. HTML clipping Email clients such as Google’s Gmail have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your…
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