The Wordsmithie Blog

Musings on words, work, and the modern agency.

Perspectives on AI, content strategy, and craft — from the humans behind Wordsmithie.

Wordsmithie has created a DEI statement
Blog

The Most Difficult Assignment: Putting Wordsmithie’s Diversity/Equity/Inclusion mindset into words

Baring your company’s soul on such a significant and sensitive question—and doing so authentically—can feel like a highwire act. Here's ours.

Michael Gaylord· January 27, 2023· 4 min read
A woman sitting down and trying on a virtual reality/metaverse headset.
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What, Exactly, is the Metaverse? (And Why Should Anyone Care?)

Few people understand the metaverse. Here's a rundown on what's the metaverse, plus how to enter it and make the most out of your experience!

Khaleelah Jones· January 15, 2023· 4 min read
Some of the Some of the Wordsmithie team celebrating the end of the year and the success of the business.
Blog

A Year to Celebrate –— and Reflect On Our Shared Future

This past year has been one of massive change. As a business, Wordsmithie thrived; we’ll start with the things we celebrated this year as a company.

Laura Bergheim· December 27, 2022· 5 min read
Artificial intelligence robot and a human hand reaching for each other.
Blog

Is AI Copywriting Better Than a Copywriter?

We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters' jobs.

Khaleelah Jones· December 9, 2022· 4 min read
A woman standing up, holding a laptop with one hand and typing with the other.
Blog

Email Copywriting Guide: Writing Emails That Convert

In this email marketing guide, we give you our top tips on how to write emails that convert and generate sales!

Khaleelah Jones· November 14, 2022· 4 min read
A news inscription on neon signboard, hanging on a street.
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Writing a Press Release that Gets Attention — and Results

We talk about why you need a press release and how to attract media attention. From formatting to writing the copy, read on to learn from us.

Heidi LaFleche· October 31, 2022· 4 min read
A woman looking at her phone, in front of a clothing store.
Blog

How to Create a Catchy and Effective Call to Action: 9 Best Practices

We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!

Alice LaPlante· October 14, 2022· 7 min read
A piece of paper with infographics, on a wooden table.
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Why Sales Collateral Is Important—and What Types to Use

We take a look at what is sales collateral, why it's important, and how do you write sales copy that sells!

Jason Rogers· September 27, 2022· 4 min read
Two women sitting together on the sofa for elearning.
Blog

Build Informal Learning Networks to Boost Your elearning Course Engagement

From making personal connections to creating safe learning spaces, we take a look at how to increase engagement of elearning courses.

Eve Connell· September 22, 2022· 4 min read
Three women sitting together and smiling. One of them is holding a phone and the other two are looking at the screen.
Blog

Make Social Media Work for You

We give you a rundown on what businesses should post on social media, content ideas, and when to hire a social media manager!

Jason Rogers· August 3, 2022· 6 min read