Posts
Is it slick? Is it shiny? Is it wow? Is it new? Sure, you want your online learning tools to look good and fancy to initially attract participants. But how will your program retain an engaged audience and foster practical learning outcomes after the “wow” factor has worn off? Types of online learning programs that…
I am aging myself when I say that, when I was getting my formal design education in college, digital design was a relatively new discipline. Those focusing on digital design also obtained a completely different degree than those of us studying print. While I’m told that most schools now offer a more integrated approach, I…
As you prepare to write a case study, white paper or data sheet, you’ll gather as much information and background material as you can. Next, you’ll probably record an interview with one or more of the stakeholders. It’s always useful, too, to have transcripts of your interviews, especially if you plan to quote people directly.…
You’ve worked hard to find the perfect voice for reaching your American clients with beautifully crafted content. But what about your overseas prospects? English may be widely spoken in international business, but your English-language content will always fall short. Nelson Mandela, a native Xhosa speaker who rose to the presidency of post-apartheid South Africa, explained,…
Full Disclosure: I’m a Wordsmithie newbie. I’m not a writer by trade. I have never worked for a virtual agency. Somehow I got this gig anyway and am over the moon excited to join this team of writers and marketing professionals. This is an amazing bunch. Not only do members of the team have diverse…
Smart Prep is Key! Many of us manage projects, clients and connections on a daily basis. Whether you’re pitching proposals (Please send your project scope by Friday EOD), moving through deliverables (Can you explain Phase 2 to our team?) or making referrals (Hey, Eve! Do you know any great graphic designers?), you probably need to…
Back in 1998, when the Internet was all shiny and new (and referred to with awe as “the information superhighway”), I was hired by a search engine company to write web copy. Our department of brave new online writers was known as “Editorial,” based on the newspaper model. The word “content” hadn’t crept into our…
As active member of a small think tank/support group for creative entrepreneurs, I help my colleagues dream, plan and manifest what they need to move forward in various endeavors. We are each quite focused on what we want, and this group offers fresh perspectives and resources to assist in getting our goals. Maybe surprisingly, maybe…
Design apps can be great for working on the fly, collaborating with a client or just getting the creative ball rolling. We’ll focus on iOS applications here, as the the iPhone is the smartphone of choice in the design world, but many of these apps are available on Android as well. And while design apps…
As we’ve written before, the gig economy is growing fast; in fact, its notoriety is such that it was voted concept of the year by the Financial Times in December 2015. With all the opportunities of this new way of working comes questions. What, for instance, is the difference between a gig and a job?…
