Posts
Wordsmithing is both an art and a craft. Copy that engages audiences is built on the nuts ‘n’ bolts basics of good writing: correct grammar, spelling and punctuation; proper word usage; and consistent style. In our digital age of LOL text-speak and 140-character microblogging, precise writing still matters. Most seasoned writers have at least a…
Before presenting information, you must consider your audience – who they are, what they know and what they need and/or want to know. But just as you plan your presentation content, you also need to plan your presentation approach. People receive messages differently based on how they learn. Therefore, it’s important to communicate core messages…
I’ve been looking back over various lists of copywriting tips published online over the past several years. They provide lots of good advice. Write a great headline Gail Goodwin advised in Entrepreneur Focus on “you,” not “we” Susan Gunelius wrote in 2009, also for Entrepreneur Pick one message and one message only Kimberly McCall recommended…
When I graduated from college, I cut my teeth working in an 8-5. I’d beaten thousands of other applicants for the position, a prestigious traineeship program with the USDOJ. I had a tough time acclimating. It wasn’t so much the hours, though I know many of my colleagues struggled with the early start. It was more…
It’s that time of year again — where we reflect on what we accomplished in the past 12 months, while looking ahead to what we can do better in a brand, spankin’ New Year. Here at Wordsmithie, we are always striving to improve our editorial and design services and exceed our clients’ expectations. So with…
We do quite a bit of cross-cultural work here at Wordsmithie, especially with the UK. As George Bernard Shaw rightly observed, “England and America are two countries separated by a common language.” The same is true—perhaps even more so—for Australia, New Zealand and English-speaking Canada and India. It’s always wise to keep our many linguistic…
Articles upon articles have been written about the “gig economy.” If you’re not au fait with the term, don’t worry- its been slow to catch on, but soon it’ll be ubiquitous. What is the gig economy? It used to be that only musicians and artists looked for gigs. The rest of us had full-time jobs that…
Having a project professionally printed can be intimidating. There are many types of service providers from which to choose—from corner print shops to quick-print chains to large scale commercial printing operations—and its an industry full of unique terminology. There is often a lot at stake when printing, and simple errors can be costly. Knowledge of…
Not long ago we celebrated our fifth birthday. I waxed lyrical about our half-decade of existence in a blog post; if you missed it, I shared a lot about what we’ve learned as an agency in the past five years. I’m grateful for all those lessons. They’ve helped Wordsmithie transform in to what it is today, and will…
