Posts
While working with a photographer—and setting up a proper photo shoot—is almost always preferable for a creative project, timing and budget constraints (or subject matter) often preclude their use. This is where stock photography, existing, searchable, commercial photography available online for license, comes in. The stock photo world is a competitive one; acquisitions and mergers…
It’s really endearing to hear the English-language foibles made by my Spanish husband, the charm of which sometimes keeps me from correcting him. “Meryl Eh-streep went to jail,” he said to our friends one evening at a dinner party. “What? She went to jail??” We native English speakers dropped our forks in disbelief . (He…
Once your email hits a subscriber’s inbox, you have to let your content do all the talking. If you’ve done your job, that should be a cinch, right? Think again. HTML clipping Email clients such as Google’s Gmail have started clipping HTML emails larger than 102 KB. Instead of seeing the entire text of your…
Ever wonder how you decide when your project needs a professional touch? In this blog we’ll offer reasons to work with a writer. “It’s too hard to find someone and get them up to speed. It’s not going to be seen by too many people anyway. It’s not in the budget.” These are some common…
Customers are an integral part of your brand story. In fact, they’re the star attraction. Wordsmithie helps businesses tell their brand stories through their customers’ voices and experiences. These can take the form of short testimonials, longer case studies or feature articles. Customers who’ve benefited from your products or services are often happy to share…
Many of us at Wordsmithie also have avocations that keep us busy. As a copywriter and editorial director, I naturally write. Years ago, I left a newspaper job to go abroad and write the Great American Novel. Amazingly, it got published. Later, while working in various copywriting and communications positions, I branched into nonfiction, writing…
You’ve got a big presentation coming up. Sure, you’ve got a handle on the content. You possess confidence and skills, too. So now what? Even though your topic is interesting and you feel good about presenting to others, consider a few elements that help you attract and retain your audience’s attention throughout your talk. There…
Have you ever found yourself struggling to write something at work? You might have all the empirical data you need to write a persuasive case study, or a great idea for a blog post. But when you sit down to write, you just spin your wheels and get stuck. I knew this feeling well when…
Just as writer’s block is the scourge of wordsmiths everywhere, we graphic designers are dealt our own creative slowdowns. “Design block” is something that happens to the best of us, but never fear. Graphic design inspiration is just a step away from the project screen on your computer. Step away from your computer. Go grab a…
Virginia (as in, Woolf) was totally right. For writers, sometimes nothing but a room of our own will do. However, there is a huge difference between having our own space and writing in a vacuum. This is especially true in the professional world, where writers are part of a team that is often charged with…
