Posts by Khaleelah Jones
The Future and Its Voice: AI, VUI and Where Humans Fit
Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…
Read MoreWhat Is Pay Per Click Advertising, and Is It Right for You?
So, you have a website, and a blog…what’s next? It’s no good pushing your content out into the ether, never to be consumed by anyone. Even worse is having an amazing product or service that no one knows about. So how do you keep your content from getting lost out there amongst all the choices…
Read MoreFast Forward to the Future: AI Copywriters Compete with Humans
You might think you’re in a particularly crazy episode of Westworld, but be ready to snap back to reality. AI copywriters are no longer a feature of the future, but a firm fixture in the present. Innovation labs, banks and venture capitalists are throwing money behind the idea that robots can more effectively write copy…
Read MoreA Primer on HTML for Beginners
Almost anyone who has written anything online has come across a time when they wished their text or images looked…well, different, at least. Whether you’re using Squarespace, WordPress, Wix or another CMS, a little background in HTML can do wonders for the visual quality of your content. If you’re struggling to get started with HTML,…
Read MoreBest of the Wordsmithie Blog: 2017
How is it the time of year to look back and reflect already? It feels like it was just yesterday that I was writing the best of Wordsmithie’s 2016 blogs! (I’m pretty sure I lamented this fact in 2016 about 2015, as well!) As they say, time waits for no man, and the velocity at…
Read MoreFinancial Firms Still Need Good Copy
Not long ago I sat down in a meeting with a global bank and could see that many junior and mid-level staff were skeptical about the need for my services. Sure, people don’t read as much as they used to, but they still need signposting and, although we may not pay as much attention to…
Read More4 SEO Myths and the Truth Behind Them
These days most businesses know that a solid SEO strategy is crucial for any modicum of an online presence. Yet the rules of SEO shift fairly frequently. Unless you have a large marketing department, chances are your digital marketing strategy can be outdated in the blink of an eye (or as long as it takes…
Read More5 Great Digital Writing Resources
Writer’s block isn’t what it used to be: gone are the days of flipping through magazines and books hoping for divine inspiration to strike. These days, there are tons of digital writing resources that you can search quickly to clear away the cobwebs and get going again on your project. We’ve compiled a list of…
Read MoreWordsmithie: Drop by and Visit Us on Social Media
We’re copywriters, designers and strategists by trade. We love research, networking and reading good writing, just for good writing’s sake. Social media is a great way to do all three, plus get inspiration, find new clients, connect with new (and old) colleagues and watch the occasional cat meme. You’ll find Wordsmithie on social media: Twitter,…
Read More4 Ways Wordsmithie Is Green
Flexible working is built into the core of our mission here at Wordsmithie. We’ve found that offering our employees the ability to strike a work/life balance leads to creativity and productivity on the job. But an added benefit? We are an exceedingly green, environmentally friendly company. We’re a distributed team, so we don’t utilize office…
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