Blog
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. Details matter. Generalizations are boring. Unfortunately, minutia can also be as boring as hell. Too much of it, that is. That’s the devilish pitfall in…
It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new name. “Tell me about your brand,” I ask to get the ball rolling. Is there an existing style guide? Press releases, sell sheet, or an…
“Don’t reinvent the wheel. Just realign it a little.” -Anthony J. D’Angelo, education pioneer Your content touches everything you do. It is the face and voice of your marketing strategy, the spear thrust of your sales outreach, and the persuasive power of your demand generation. Your brand messaging, customer experience, and market differentiators are only…
We’ve all seen it. We’ve even all done it. The typo, the doubled or omitted word, the malaprop. At best, it’s a barely noticeable oversight; at worst, you’ve become a hilarious “editing fails” meme. Whether you’re editing your own writing or someone else’s, we have some tips to help prevent “sloppy copy” and make your…
Our founder and CEO Laura Bergheim started Wordsmithie ten years ago with a simple premise: that it shouldn’t be difficult to find seasoned copywriters, brand experts, and content strategists. While our mission still holds true, the world has changed since our founding in so many ways, with a massive evolution in the way we create…
SEO, aka Search Engine Optimization, is the process of analyzing and improving a website to increase rankings on search engine results pages (or as SEO geeks call it, SERPs). When a user searches for something on a search engine, the pages that come up on the first page are considered the most relevant, best results…
The internet has made it possible for U.S. companies and organizations to expand their reach into international markets. Whether you’re a small business marketing products in other countries, a nonprofit bringing your mission to other regions in need, or a global enterprise with offices around the world—writing for international audiences poses unique challenges. For starters,…
Case studies are a great way to show how your business helps customers solve problems in the real world. A well-written case study uses lively quotes, interesting examples, and juicy anecdotes to engage prospects and differentiate your business from the competition. Most clients should be happy to talk about their experiences and toot both your…
Ten years ago this month, I founded Wordsmithie. Last year, my team and I began brainstorming ways to mark the occasion; and this year, as COVID-19 emerged, our plans morphed from celebration to service. In the wake of George Floyd’s murder, they have shifted again. Instead of writing about our agency’s past decade for our…
SEO loves long form content, and, so do readers. But, there’s more to a successful long form piece than 2,000 words, and that’s where good design comes in. In 2020, good design isn’t just desirable; it’s expected. But, how do you elevate your long form online output with good design? What are the leading creators…