Blog
Stories. Suddenly, everyone is telling them. Chief marketing officers want to hire, not just writers, but storytellers. Multinational corporations now have chief storytelling officers. Nike. Virgin. Accenture, Microsoft, Google, SAP, and Salesforce, among others. The most popular TED talks are really just stories in disguise. Everyone is jumping onto the bandwagon. Do a quick Google…
There are dozens and dozens of articles out there on how to optimize your next video conference call—yet most of the best practices, tricks and tips you’ll come across are focused on the technical aspects of the virtual chat (VC). But what about the chat itself? And by “chat” I mean YOUR voice and delivery…
The digital age has redefined the way brands and their audiences communicate. With the rise of social media, brands have more tools in their back pocket than ever before for genuine, rapid-response relationship building. However, that doesn’t mean they should do away with the traditional communications strategies that require longer-term planning and implementation. Let’s break…
Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…
One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can yield great results. They serve many purposes: to provide information, generate and track leads, and increase SEO status. In this climate of heavy marketing through…
So, you have a website, and a blog…what’s next? It’s no good pushing your content out into the ether, never to be consumed by anyone. Even worse is having an amazing product or service that no one knows about. So how do you keep your content from getting lost out there amongst all the choices…
In June 2018, yet another depressing top ten tally came to our attention. In this list, the US is the only “Western democracy” to be found amongst the most dangerous countries for women. The Reuters report uncovers that “the U.S. and Syria tied for third because of the risks women face in terms of sexual…
It’s not surprising to learn that watching videos is one of the most popular ways for internet users to spend their time online. Between 2011 and 2015, time spent watching video more than tripled and YouTube recently announced that its users watch almost a billion hours of video per day. Obviously, video is an excellent…
On the last Tuesday afternoon of May, 8,000 Starbucks stores closed so their 175,000 employees could receive the same four-hour training on anti-bias and unconscious discrimination. (A week later, CEO Howard Schultz announced he is stepping down, perhaps, some speculate, to run for political office. He’s been an advocate for social issues over the years,…
This past spring proved to be a challenging time for those involved in processing, storing and using data through online platforms. Between Facebook CEO, Mark Zuckerberg’s appearance on Capitol Hill explaining the damage caused by Facebook’s data breach and privacy violations and the new regulations imposed by the European Union, it could leave your head…