Blog
If you’re old enough to remember writing on a heavy, anvil-shaped thing called a “typewriter” — well here’s to you, my fellow editorial veteran. Back in the ’80s, at my first newspaper job, we banged out stories on thin yellow typing paper, using Liquid Paper and correction tape to fix our mistakes. “Cut ‘n’ paste”…
We are often attracted to bright, shiny things – people and ideas and projects that sparkle and pop. You know how much more invested you are in work – your own or work you do for others – when a project is one you can really get behind. Sure, we all might have to engage…
This summer, Wordsmithie celebrated its fifth anniversary, and what a wild joy ride it’s been. As we roll back to work after the well-deserved Labor Day holiday, I’ve been thinking a lot about how we’ve grown as a company, how I’ve changed as a founder and coach-player, and how our team has evolved into an…
Once upon a time, in what seems like the Internet Stone Age, content marketing was just taking off. It was “rumored” that, by writing excellent content, one could reach audiences far and wide, but very little was done to analyze the success (or otherwise) of that content. Back then, setting up a blog was a…
Simply put, a brand book—or style guide—is a set of rules that explain how a brand works, all in an effort to keep the brand consistent and recognizable to current customers and attractive and memorable to potential ones. Whether you’re creating a new style guide or simply familiarizing yourself with a client’s existing guide, there is…
So many articles begin with the same type of sentence: “Internet marketers and small business owners have billions of consumers at their fingertips.” The truth is, there might be an innumerable audience at the other end of your computer screen, but every savvy business owner and marketer is just as aware of that fact as…
Wordsmithie writers work with clients in a range of industries, including technology, education, finance, healthcare, retail and entertainment, as well as nonprofit organizations. But does a writer need to have experience within the industry to write the content? Should writers be industry experts? The short answer is, it depends. There’s an ongoing debate about whether writers…
Last week we shared ways brands can create compelling stories that engage and inspire customers. Now, we take a step back to understand why a brand might want to create a story. Why is storytelling so important? Since the beginning of time, storytelling has been an important part of the way humans interact and evolve. And that’s…
The golden age of the multi-billion dollar businesses may well be behind us. Startups and small and medium enterprises (SMEs) are armed with more resources and investment opportunities than ever before. The freelancers and agencies who work for them are also learning that they can have a place at the business table without being crowded out…
In his popular book, The Tipping Point, Malcolm Gladwell presents an interesting view of how people operate. The Connector is one of three personality types – the one I relate to most closely (you, might, too). Connectors are super social creatures, those of us who love to match people with people, interests, resources. We are…