Blog
The recent suspension of anchor Brian Williams from the NBC Nightly News offers a valuable lesson about the importance of safeguarding your brand. And make no mistake, Williams is—or at least was—a very valuable TV brand. The anchor’s sin was embellishing his participation in various news stories. According to a Washington Post article, people in the…
One little comma can create a whole lot of havoc. Whether to use the serial comma—a.k.a. the Oxford comma—before “and” to separate three or more items in text is a hotly debated copyediting topic. Do you prefer apples, oranges, and pears? Or apples, oranges and pears? Proponents say the series comma makes things clearer, while…
Choosing the right medium for your message Wordsmithie clients have a lot to say, and it’s our pleasure to help them develop articles for their blogs, websites and email newsletters. When they want to extend their industry knowledge and expertise into more in-depth pieces, we help them go long, too. Long or short, it’s important…
Wordsmithie works internationally, which also means we’re much more widely scattered than many agencies our size. We have ’smithies not only all across the United States, but also in Europe (Madrid) and Asia (Singapore). We routinely collaborate on projects that have us talking and collaborating with people all across the globe—from Norway to New Zealand,…
Case studies and white papers—particularly in the tech world—increasingly rely on well-designed information graphics. When looking to articulate your data visually in a paper, there are a few things to keep in mind. What’s the point? White papers and case studies exist to explain and persuade. How will the infographics you include contribute to that…
We provide a lot of copywriting here at Wordsmithie, for projects ranging from case studies to email blasts to web pages. White papers are particularly challenging. A white paper provides your point of view on a topic that’s important to both you and your customers or clients. It helps build or enhance your credibility. Here…
“We don’t hire journalists.” That’s what one agency told me several years ago, when I was transitioning from magazine journalism into marketing communications. What a difference a few years—and the digital content revolution—makes. Now we’re hearing a lot about brand journalism and journalists being hired as content creators. With the newspaper industry struggling to remain…
Standing in front of a roomful of eager professionals is no small feat. Even the most seasoned trainer feels the surge of adrenalin when presenting important content to a group. Anxiety could and should be a net positive, as it shows you care about the event’s outcome. And managing anxiety (no matter how great or…
With the old year rapidly winding down, it’s a good time to think about your editorial calendar for the new year. Maybe you write your organization’s blog all by yourself. Or maybe you enlist help from other knowledgeable people in your office. However you work, a calendar will help get you off to a good…
When you’re fully immersed in a topic or activity, you’re transported to another state. You’re also more likely to file facts in your internal database, remember key messages and recall more readily. It’s no surprise that the most interesting, engaging content gets absorbed first, most and best. We get invested in core content when there’s…