Posts
These days, we’re a culture obsessed with instant gratification. Unfortunately, copywriters are finding this out the hard way. No one has time to read copy in its entirety anymore. But give them a five-second video sound bite—or, even better, an easy-to-digest, vibrant-looking infographic—and you’re good to go. So, these days, when copywriting one needs to think carefully…
There’s an old saying among writers and editors: The best writing is rewriting. At Wordsmithie, we aim to nail our clients’ copy in the very first draft. We spend time up front getting to know your needs, wishes and expectations, so by the time we sit down to write, we understand your audience and message.…
“So what’s your favorite podcast?” This question is the latest icebreaker and pick-up line, and heavy podcast users are eager to find great shows that will captivate and educate. What we love most about podcasts is their convenience. Being able to listen to a niche-topic radio show at any time gives the platform and audience…
Most people speak in public every day. When we’re out and about chatting at the market or when we visit neighbors, or conduct business with colleagues and clients, we’re fairly comfortable communicating. But when it comes to presenting in a more formal context, we often forget that we possess skills that help us tell stories,…
Whether you want a parcel of cyberspace to plant your thoughts in, or need to share your business model with the world, blogs are the du jour communication channel. But the sheer number of platforms available makes the decision to blog harder than it needs to be. Here are some thoughts to help you weigh…
The recent suspension of anchor Brian Williams from the NBC Nightly News offers a valuable lesson about the importance of safeguarding your brand. And make no mistake, Williams is—or at least was—a very valuable TV brand. The anchor’s sin was embellishing his participation in various news stories. According to a Washington Post article, people in the…
One little comma can create a whole lot of havoc. Whether to use the serial comma—a.k.a. the Oxford comma—before “and” to separate three or more items in text is a hotly debated copyediting topic. Do you prefer apples, oranges, and pears? Or apples, oranges and pears? Proponents say the series comma makes things clearer, while…
Choosing the right medium for your message Wordsmithie clients have a lot to say, and it’s our pleasure to help them develop articles for their blogs, websites and email newsletters. When they want to extend their industry knowledge and expertise into more in-depth pieces, we help them go long, too. Long or short, it’s important…
Wordsmithie works internationally, which also means we’re much more widely scattered than many agencies our size. We have ’smithies not only all across the United States, but also in Europe (Madrid) and Asia (Singapore). We routinely collaborate on projects that have us talking and collaborating with people all across the globe—from Norway to New Zealand,…
Case studies and white papers—particularly in the tech world—increasingly rely on well-designed information graphics. When looking to articulate your data visually in a paper, there are a few things to keep in mind. What’s the point? White papers and case studies exist to explain and persuade. How will the infographics you include contribute to that…