Posts

Tips to Cultivate Your Public Speaking Presentation Skills

13 March 2015

Most people speak in public every day. When we’re out and about chatting at the market or when we visit neighbors, or conduct business with colleagues and clients, we’re fairly comfortable communicating. But when it comes to presenting in a more formal context, we often forget that we possess skills that help us tell stories,…

Blogging Platforms for Every Technical Level

06 March 2015

Whether you want a parcel of cyberspace to plant your thoughts in, or need to share your business model with the world, blogs are the du jour communication channel. But the sheer number of platforms available makes the decision to blog harder than it needs to be. Here are some thoughts to help you weigh…

Protect Your Brand …Always

26 February 2015

The recent suspension of anchor Brian Williams from the NBC Nightly News offers a valuable lesson about the importance of safeguarding your brand. And make no mistake, Williams is—or at least was—a very valuable TV brand. The anchor’s sin was embellishing his participation in various news stories. According to a Washington Post article, people in the…

How to Create an In House Editorial Style Guide

19 February 2015

One little comma can create a whole lot of havoc. Whether to use the serial comma—a.k.a. the Oxford comma—before “and” to separate three or more items in text is a hotly debated copyediting topic. Do you prefer apples, oranges, and pears? Or apples, oranges and pears? Proponents say the series comma makes things clearer, while…

Case studies, White Papers and E-books (Oh My!)

12 February 2015

Choosing the right medium for your message Wordsmithie clients have a lot to say, and it’s our pleasure to help them develop articles for their blogs, websites and email newsletters. When they want to extend their industry knowledge and expertise into more in-depth pieces, we help them go long, too. Long or short, it’s important…

Working With a Distributed Team

05 February 2015

Wordsmithie works internationally, which also means we’re much more widely scattered than many agencies our size. We have ’smithies not only all across the United States, but also in Europe (Madrid) and Asia (Singapore). We routinely collaborate on projects that have us talking and collaborating with people all across the globe—from Norway to New Zealand,…

Choosing Information Graphics for Case Studies and White Papers

29 January 2015

Case studies and white papers—particularly in the tech world—increasingly rely on well-designed information graphics. When looking to articulate your data visually in a paper, there are a few things to keep in mind. What’s the point? White papers and case studies exist to explain and persuade. How will the infographics you include contribute to that…

3 Keys to a Useful White Paper

22 January 2015

We provide a lot of copywriting here at Wordsmithie, for projects ranging from case studies to email blasts to web pages. White papers are particularly challenging. A white paper provides your point of view on a topic that’s important to both you and your customers or clients. It helps build or enhance your credibility. Here…

Do Journalists Make Good Marketing Writers?

15 January 2015

“We don’t hire journalists.” That’s what one agency told me several years ago, when I was transitioning from magazine journalism into marketing communications. What a difference a few years—and the digital content revolution—makes. Now we’re hearing a lot about brand journalism and journalists being hired as content creators. With the newspaper industry struggling to remain…

Connect with Confidence During Training

08 January 2015

Standing in front of a roomful of eager professionals is no small feat. Even the most seasoned trainer feels the surge of adrenalin when presenting important content to a group. Anxiety could and should be a net positive, as it shows you care about the event’s outcome. And managing anxiety (no matter how great or…

Reach Out

We know you’ve got a lot to say — so fill out our form and tell us what’s on your mind. We’re listening!

Wordsmithie, Inc. US: +1 (650) 209-0936
EU: +1 (650) 488-7700

© 2025 – Wordsmithie, Inc.