Design

As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined…

Hitting a creative block? From vintage movie posters to contemporary works, check out our favorite websites for graphic design inspiration.

There is a “new” Helvetica, but Helvetica as we know it certainly didn’t become obsolete. Here’s what we think of the new version.

2019 arrives with two overreaching design trends on the horizon, bold experimentation historic design elements on the other.

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion. Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its…

The myth of the Five Dollar Logo, and why it matters for your brand strategy. The conversation always goes something like this: “So, I’m starting a new business and well…I need a logo. Interested?” If we’re on the phone, what usually follows is a pause. If we’re communicating by email, there’s usually a suspiciously long…

A little over a year ago, we gave our predictions for the graphic design trends we thought would go big in 2017. So, just how accurate was our crystal ball? Illustration would return in a big way: true Our designer Ryan (who wrote this piece!) works with at least two large firms who’ve hired illustrators for…

We could also call this post, “how to avoid being spoofed on Saturday Night Live.” As evidenced by a recent SNL sketch which lampoons the font chosen for the movie Avatar, proper typeface selection—awareness of which was once generally considered limited to graphic designers like myself—has entered into the mainstream consciousness. That’s a good thing, and…

So, now that you’re sold on the virtues of working with a small design firm, what comes next? What’s the onboarding process like and what should you and your company expect in the weeks ahead? Onboarding with a small design firm We’ll set up an in-person meeting, preferably at your place of business. We’ll want…