Technology

copywriting and voice-friendly search devices such as alexa and siri

Shedding Some Light on Copywriting and Voice-Search Friendly Content

29 April 2019

“Where can I get a headlight replaced near me this weekend?” That was the question I posed to my smartphone’s voice assistant after police pulled me over for a burnt-out headlight (gulp). The search results turned up several auto parts stores across my greater urban area, but none with specific information about headlights, nor whether…

VUI guide for marketers

How Marketers Can Use VUI to Their Advantage

12 April 2019

Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household,…

voice user interface trends 2019

Three VUI Trends for 2019

19 March 2019

Move over, Siri. The sales of smart home assistants, also known as voice devices, such as Amazon’s Alexa and Google’s Assistant sold 19.7 million units in Q3 of 2018 alone, up from 2.9 million in the first quarter of 2017. With the much-increased demand comes the need for brands and businesses to adapt to this…

Internet Privacy Policies | Honesty is Not Enough

25 January 2019

When’s the last time you read an internet privacy policy or a terms of use notice? If you and your users are like most people, the answer is likely never—despite their presence in nearly every website and app. Most people are in a hurry and know the terms are non-negotiable. So, they click the ‘agree’…

VUI and travel

Usage of VUI in the Travel Industry

20 December 2018

“Computer!” VUI (Voice User Interface) has been likened to all kinds of futuristic pop references from Star Trek to KITT, David Hasselhoff’s smart, talking car from Knight Rider. The concept is a simple—yet tech disruptive—one: Ask a question to your home assistant device (or phone interface) and get a spoken-word answer in real time. And thanks to…

The Rise of AI, VUI and Where Humans Fit

The Future and Its Voice: AI, VUI and Where Humans Fit

28 September 2018

Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…

implicit bias AI

Implicit and Unconscious Bias in the Digital World

13 May 2018

In my ongoing search for savvy resources about building equity, inclusion, and diversity into online training courses, I stumbled across some fascinating studies on implicit bias, and how bias impacts the apps and online services we use as well as the artificial intelligence (AI) that fuels those apps and services. For context, there are two…

AI copywriters

Fast Forward to the Future: AI Copywriters Compete with Humans

15 April 2018

You might think you’re in a particularly crazy episode of Westworld, but be ready to snap back to reality. AI copywriters are no longer a feature of the future, but a firm fixture in the present. Innovation labs, banks and venture capitalists are throwing money behind the idea that robots can more effectively write copy…

The VR Revolution: Where Do We Fit In?

18 September 2016

At Wordsmithie, we’re thinking a lot about the power that virtual reality has to usher in creative, social, and commercial change. As the VR community of creators, producers, and engineers pushes ahead at lightning speed, we are excited about VR’s potential for our clients, our industry, and ourselves. Immersive experiences I’ve always believed in the…

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