Technology

An image of a black VUI from a bird's eye perspective, placed on a table.

How Marketers Can Use VUI to Their Advantage

12 April 2019

VUI is altering how marketers communicate with their audiences. Here are some things to consider when mainstreaming VUI into your strategies.

A person picking up a grey Voice User Interfaces (VUI) device from a glass table.

Three VUI Trends for 2019

19 March 2019

What are the top trends to look out for in Voice User Interfaces (VUI)? We’ve compiled three that we think will take VUI far in 2019.

A red neon sign reading "Security" with a blue neon border to depict internet privacy policies.

Internet Privacy Policies | Honesty is Not Enough

25 January 2019

The best websites offer clarity and choice to users — and this extends to your website’s internet privacy policies. Check out our top tips.

VUI and travel

Usage of VUI in the Travel Industry

20 December 2018

“Computer!” VUI (Voice User Interface) has been likened to all kinds of futuristic pop references from Star Trek to KITT, David Hasselhoff’s smart, talking car from Knight Rider. The concept is a simple—yet tech disruptive—one: Ask a question to your home assistant device (or phone interface) and get a spoken-word answer in real time. And thanks to…

The Rise of AI, VUI and Where Humans Fit

The Future and Its Voice: AI, VUI and Where Humans Fit

28 September 2018

Alexa. Siri. Google Assistant. Cortana. These names are becoming as ubiquitous as the name Google in most households. The use of AI (Artificial Intelligence), such as voice assistants, in commonplace daily tasks is multiplying at a dizzying rate. From vacuum cleaners to chatbots to copywriters, artificial intelligence is taking on tasks that up to now have…

implicit bias AI

Implicit and Unconscious Bias in the Digital World

13 May 2018

In my ongoing search for savvy resources about building equity, inclusion, and diversity into online training courses, I stumbled across some fascinating studies on implicit bias, and how bias impacts the apps and online services we use as well as the artificial intelligence (AI) that fuels those apps and services. For context, there are two…

AI copywriters

Fast Forward to the Future: AI Copywriters Compete with Humans

15 April 2018

You might think you’re in a particularly crazy episode of Westworld, but be ready to snap back to reality. AI copywriters are no longer a feature of the future, but a firm fixture in the present. Innovation labs, banks and venture capitalists are throwing money behind the idea that robots can more effectively write copy…

The VR Revolution: Where Do We Fit In?

18 September 2016

At Wordsmithie, we’re thinking a lot about the power that virtual reality has to usher in creative, social, and commercial change. As the VR community of creators, producers, and engineers pushes ahead at lightning speed, we are excited about VR’s potential for our clients, our industry, and ourselves. Immersive experiences I’ve always believed in the…

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