Ways of Working

Four people sitting around a table, having a meeting, to show the importance of team management during layoffs.

Doing More With Less: How to Manage a Team That’s Suffered Layoffs

20 September 2024

In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…

A black and white dartboard with a yellow dart on the penultimate circle to illustrate that businesses should focus on their audience.

Know Your Audience: The Key to Impactful Content

29 July 2024

Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…

A notepad opened to a blank page with a pencil in the middle.

Staring at the Blank Page (Screen): How Can Writers Begin?

27 November 2023

When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.

person typing on laptop

What a Technical Writer Does & Why You Should Hire One

17 August 2023

Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?

A team of office workers sitting around a table. Two men are shaking hands.

Why Bossism Won’t Work

31 March 2023

As companies tighten their budgets, how can they reduce spending AND focus on employee engagement, health, and inclusive corporate cultures?

COVID Layoffs creating more need for freelancers and contractors

Contractors and Freelancers: A Finger in the Dam in the Face of Layoffs

02 March 2023

As the tech layoff epidemic continues, we take a look at how freelancers and contractors can lend a helping hand.

Two women sitting together on the sofa for elearning.

Build Informal Learning Networks to Boost Your elearning Course Engagement

22 September 2022

From making personal connections to creating safe learning spaces, we take a look at how to increase engagement of elearning courses.

Light blue typewriter from a bird's eye view.

Copywriting 101: What Do Copywriters Do, Exactly?

05 April 2022

We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.

Team Collaboration: Creativity Maximized

14 June 2021

Many of us seem to be fueled by renewed energy as we emerge, somewhat, from lockdown with fresh ideas and focus, our creative priorities aflutter. Much of our work, and thusly our teams, will remain online and remote. Sure, we’ve figured out how to make the most of video calls and collaborative platforms for problem-solving,…

A finger pointing at letters on the table stating CONTENT MARKETING. Scattered around are a coffee mug, glasses, pen, keyboard, notebook with headline BLOG MONTHLY OVERVIEW, a candle, and a green leafy potplant

The Re-Awakening: Content Marketing as Brands Get Back to Normal

27 April 2021

As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…

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