Ways of Working

A finger pointing at letters on the table stating CONTENT MARKETING. Scattered around are a coffee mug, glasses, pen, keyboard, notebook with headline BLOG MONTHLY OVERVIEW, a candle, and a green leafy potplant

The Re-Awakening: Content Marketing as Brands Get Back to Normal

27 April 2021

As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…

What the Pandemic Changed for Online Learning Environments

22 March 2021

It should come as no surprise that virtual learning opportunities expanded exponentially over the past year. With more people remotely working and studying than ever before, we’ve seen how COVID-19 has significantly shifted how and when we consume information, get trained, and learn. Businesses and organizations are investing more in growing eLearning programs and virtual…

Our freelancer toolkit gives you information on the tools and skills you'll need to get started as a freelancer.

Freelancer Tool Kit

04 May 2020

Sometimes we yearn for change, and sometimes change happens to us unexpectedly (as it has lately). Whether by choice or circumstance, there comes a time when many of us come to a fork in the road on our work journey. Working for a company is great if you’re getting paid well for your passion and…

Remote Work Self-Care Tips From a Digital-First Company

15 April 2020

“It was a lone voice in the middle of the ocean, but it was heard at great depth and great distance.” ― Gabriel García Márquez, Love in the Time of Cholera So many leaders and companies have been posting about their experiences during this crisis that it’s hard to find something new to say. And…

Why Copywriters Will Be Vital in the 2020s

20 February 2020

As 2020 rolls on, automation and A.I. are hot topics on the mind of nearly every business. From local start-ups to multinational enterprises, scaling up is the way to reach more customers, and the prevailing logic is that automation—in everything—is the best way to scale. But there is one notable area of marketing where automation…

Reviewing the design of your online course is critical if you want to keep students engaged (and coming back!).

Happy New Year of the Rat—Time for Online Instructors to Get Busy!

04 February 2020

Most of us start the new year with BIG ideas—intentions! goals! enthusiasm!—and then, because we are humans, that energy tends to fade. Usually by February (and here we are). February 2020 also rings in the Year of the Rat, which brings with it inspiration for riding that new year energy wave a little bit longer.…

Healthy Habits—Treat Yourself to a Tech Time-Out

30 November 2019

The Tech Shabbat isn’t a super-new concept, but it’s an absolutely terrific one to embrace—especially now that the year-end scramble to deliver and spend and do-do-do and go-go-go saps most of us of our energy, productivity, peace, and introspection. Sure, the wind-up to the end of your team’s seasonal work cycle and the impending holidays…

Building Better Branding Through Online Community

05 August 2019

Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY. Build with the best intentions Building community in a way that feels (and is) authentic could seem either easy or…

elearning and etraining trends 2019

Wading Through eLearning/eTraining Trends: Make REAL Impact in 2019

28 March 2019

Each year—heck, each quarter, really—lists touting the top trends in eLearning and eTraining seem to pop up. And, for the past few years, the best practices seemed to remain the same: Maximize engagement. Provide learner-centered focus. Boost performance. Focus on individual learning styles. Deliver via digital/mobile devices. Embrace gaming and video options—and now, Artificial Intelligence…

Tips for Working with a Creative Agency

07 January 2019

Congratulations! You’ve taken the big step of hiring a team of creative strategists to up your content game—but you might be wondering, now what? Partnering with an agency is a surefire way to boost the success of your business, but you’ll save yourself (and the creative team) a lot of headache by following a few…

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