Ways of Working
In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…
Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…
When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.
Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?
As companies tighten their budgets, how can they reduce spending AND focus on employee engagement, health, and inclusive corporate cultures?
As the tech layoff epidemic continues, we take a look at how freelancers and contractors can lend a helping hand.
From making personal connections to creating safe learning spaces, we take a look at how to increase engagement of elearning courses.
We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.
Many of us seem to be fueled by renewed energy as we emerge, somewhat, from lockdown with fresh ideas and focus, our creative priorities aflutter. Much of our work, and thusly our teams, will remain online and remote. Sure, we’ve figured out how to make the most of video calls and collaborative platforms for problem-solving,…
As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…