Ways of Working

Creating a strong case study, white paper or website requires a good working relationship between the client and agency. Communication must be honest and open. And, as in any relationship, there are a few things that you as the client absolutely don’t want to say. Utter them at your peril. “I’ll know it when I…

Your plan has a hole in it. It doesn’t matter what sort of plan it is. A launch plan. A marketing plan. A communications plan. Whatever it is, it has a vulnerability that you don’t know about yet. How can you be sure there’s a hole? Because there’s a plan. You might know the old…

We know that some agencies keep a wall between you and your copywriter. Everything passes through your account exec, with no direct interaction between you and the person banging out your copy. Some clients probably prefer things that way. That’s not how we work at Wordsmithie, however. Oh, you’ll still have a good deal of…