Posts

Much like baking, copywriting mixes a little art and a little science to yield the best content.

5 Ingredients for Copywriting Success: Tips and Tricks of the Trade

14 August 2019

Much like baking, copywriting mixes a little art and a little science to yield the best content. And, like baking, using the right ingredients is fundamental to your success. Generating a compelling message starts with the words you choose: they should effectively persuade, connect, or inform. To successfully create content that reaches your target audience…

Building Better Branding Through Online Community

05 August 2019

Whether you’re promoting your own brand or a client’s, keeping your team interested in the project Slack channel, or sparking more engagement in your org’s online training program, the common denominator for success is: COMMUNITY. Build with the best intentions Building community in a way that feels (and is) authentic could seem either easy or…

You Want Creative? We’ve Got Creative

15 July 2019

Scratch the surface of anyone in the marketing content world, and you’ll find a would-be novelist, poet, screenwriter, or historical researcher-writer. Unfortunately, it’s often difficult for these talented individuals to deliver excellence during their “day jobs,” and still successfully pursue their dreams. At Wordsmithie, we pride ourselves on fanning, not stifling, our people’s creative fires.…

copywriting for digital

Copywriting for Print vs. Digital

04 July 2019

Copywriting is copywriting, any way you slice it. Right? For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites. So, what are these key differences to remember, and…

someone searching for a term on Google, which will use search engine optimization to return the best result for the searcher

What is Search Engine Optimization (SEO) and Why You Need It

21 June 2019

Here at Wordsmithie, we work with a handful of clients who have heard of SEO but aren’t sure how or why they should be using it to benefit their business. (Trust us—you should!) As a content marketing agency, we live and breathe SEO, and we’re happy to educate our clients on the basics. Put simply:…

6 Grammar Hacks for Social Media

07 June 2019

How important is getting grammar right in social media? Very. That said, I’ve just broken a grammar rule myself with a sentence fragment. Why? There, I did it again. For emphasis. Social media is all about voice. Your voice. That’s why people tune into your blog, subscribe to your Instagram feed, follow your YouTube channel.…

helvetica typeface example

Graphic Design Clickbait | “New” Helvetica Typeface Refresh

23 May 2019

There’s a new Helvetica! Helvetica’s been redesigned! Your favorite typeface just became obsolete! As I’ve touched on in at least one previous post, any time a graphic design story makes the major news outlets, I cheer a little. When Helvetica, one of the world’s most ubiquitous and recognizable typefaces, gets an update– well, it should…

what's new in social media in 2019

What’s New In Social Media In 2019—And What It Means for Your Business

06 May 2019

Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook adopted a similar practice last year, prioritizing personal rather than promotional content on our feeds? If you were a small business or influencer who relied…

copywriting and voice-friendly search devices such as alexa and siri

Shedding Some Light on Copywriting and Voice-Search Friendly Content

29 April 2019

“Where can I get a headlight replaced near me this weekend?” That was the question I posed to my smartphone’s voice assistant after police pulled me over for a burnt-out headlight (gulp). The search results turned up several auto parts stores across my greater urban area, but none with specific information about headlights, nor whether…

VUI guide for marketers

How Marketers Can Use VUI to Their Advantage

12 April 2019

Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are becoming increasingly common. By 2020, according to gartner.com, 30 percent of web browsing will be done without a screen. We see this in my household,…

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