Posts

A man in a brown jumper sitting on a wooden chair, working at a desk.

Copywriting for Print vs. Digital

04 July 2019

What are these differences between print and digital, and how can copywriters leverage each channel to their advantage? We share our insights.

Someone searching for a term on Google, which will use search engine optimization (SEO) to return the best result for the user.

What is Search Engine Optimization (SEO) and Why You Need It

21 June 2019

To grow your business, you need to incorporate SEO into your marketing strategy. Not sure where to start? Let us be your guide.

A young woman sitting in a café, holding a phone with both hands and smiling at the screen.

6 Grammar Hacks for Social Media

07 June 2019

Typos are one thing, but “coloring outside the lines” is not a typo. We break down when and how to break grammar rules on social media.

Scrabble tiles spelling the word "Font" to signify the new Helvetica font update.

Graphic Design Clickbait | “New” Helvetica Typeface Refresh

23 May 2019

There is a “new” Helvetica, but Helvetica as we know it certainly didn’t become obsolete. Here’s what we think of the new version.

A person holding a phone with their left hand. The phone is opened to an apps folder called "Social Networks", featuring the app logos of Facebook, Instagram, and Pinterest.

What’s New In Social Media In 2019—And What It Means for Your Business

06 May 2019

Social media is always evolving. Take a look at the latest updates for Facebook, Instagram, and Pinterest, and what they mean for businesses.

A voice user interface (VUI) on top of a pile of books on a table.

Shedding Some Light on Copywriting and Voice-Search Friendly Content

29 April 2019

Should copywriters abandon the basics of keyword-rich SEO writing? NO! We shed more light on copywriting with voice search in mind.

An image of a black VUI from a bird's eye perspective, placed on a table.

How Marketers Can Use VUI to Their Advantage

12 April 2019

VUI is altering how marketers communicate with their audiences. Here are some things to consider when mainstreaming VUI into your strategies.

Two women sitting side by side with a table in front of them. One is writing, another is looking at a book in front of her. Both focused on learning.

Wading Through eLearning/eTraining Trends: Make REAL Impact in 2019

28 March 2019

Adaptive learning and design thinking are the leading elearning and etraining trends for 2019. Check out our blog to learn more.

A person picking up a grey Voice User Interfaces (VUI) device from a glass table.

Three VUI Trends for 2019

19 March 2019

What are the top trends to look out for in Voice User Interfaces (VUI)? We’ve compiled three that we think will take VUI far in 2019.

Four colorful books stacked on top of each other, with their spines showing brand and graphic design titles.

5 Graphic Design Predictions for 2019, and an Update on Last Year’s Prognostications

23 February 2019

2019 arrives with two overreaching design trends on the horizon, bold experimentation historic design elements on the other.

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