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Each year—heck, each quarter, really—lists touting the top trends in eLearning and eTraining seem to pop up. And, for the past few years, the best practices seemed to remain the same: Maximize engagement. Provide learner-centered focus. Boost performance. Focus on individual learning styles. Deliver via digital/mobile devices. Embrace gaming and video options—and now, Artificial Intelligence…
Move over, Siri. The sales of smart home assistants, also known as voice devices, such as Amazon’s Alexa and Google’s Assistant sold 19.7 million units in Q3 of 2018 alone, up from 2.9 million in the first quarter of 2017. With the much-increased demand comes the need for brands and businesses to adapt to this…
2019 arrives with two overreaching design trends on the horizon, seemingly at odds with each other: bold experimentation and risk-taking on the one hand, and a continued reliance on—and evolution of—historic design elements on the other. This year should be a particularly interesting one for graphic design, with one foot in the future and one…
Here’s a good example of what not to do when writing a press release: (Don’t worry, we’ve made this up, but there are plenty of real life examples of this out there!) Where to begin? It’s got every buzzword about the latest technology craze—which happens to be something called “big data.” But what does it…
I’m gonna let you in on a little secret. It’s something I quietly learned as a 15 year veteran of online content marketing but also as a longtime TV viewer. It is this: rerunning web content (articles, infographics, videos, etc) is one of the best but lesser-known ways for you to extend the interest, reach,…
When’s the last time you read an internet privacy policy or a terms of use notice? If you and your users are like most people, the answer is likely never—despite their presence in nearly every website and app. Most people are in a hurry and know the terms are non-negotiable. So, they click the ‘agree’…
Congratulations! You’ve taken the big step of hiring a team of creative strategists to up your content game—but you might be wondering, now what? Partnering with an agency is a surefire way to boost the success of your business, but you’ll save yourself (and the creative team) a lot of headache by following a few…
“Computer!” VUI (Voice User Interface) has been likened to all kinds of futuristic pop references from Star Trek to KITT, David Hasselhoff’s smart, talking car from Knight Rider. The concept is a simple—yet tech disruptive—one: Ask a question to your home assistant device (or phone interface) and get a spoken-word answer in real time. And thanks to…
“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should customers believe someone who they know is trying to sell them something? That is exactly why case studies are so powerful, and why knowing how…
It’s not every day that one can wander the streets of London and stumble upon a lion. Less likely still is the chance that the lion in question can generate poetry more or less on demand. And yet in early September that’s exactly what Londoners were treated to in Trafalgar Square. Part of the London…