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It’s 10 p.m. and here I am, working my freelance job. I’m one of many workers that have recently joined the freelance economy. Why? This is the job that allows me to exercise my passion, helps contribute to the bills, allows my kids to partake in expensive extracurricular activities and gives me a different sense…
We’re copywriters, designers and strategists by trade. We love research, networking and reading good writing, just for good writing’s sake. Social media is a great way to do all three, plus get inspiration, find new clients, connect with new (and old) colleagues and watch the occasional cat meme. You’ll find Wordsmithie on social media: Twitter,…
Flexible working is built into the core of our mission here at Wordsmithie. We’ve found that offering our employees the ability to strike a work/life balance leads to creativity and productivity on the job. But an added benefit? We are an exceedingly green, environmentally friendly company. We’re a distributed team, so we don’t utilize office…
It all started with a beetle. No, not the beetle of the oft-cited ’50s and ’60s Volkswagen advertising campaign. Think smaller. I’d just discovered that the tiny (and dreaded) Ips beetle had decided to make the beautiful large spruce in our front yard its new home. The one beetle soon became many beetles, the tree…
Everything under the sun is searchable and finable on the Internet. That means it’s fairly easy to fall prey to clickbait, fake news and other dubious rabbit holes while conducting research, business or learning online. Now more than ever, it’s vital that we all get in the habit of checking facts to fish out the fakery…
The New York Times has recently published several articles about the gig economy. Last month the Times reported that Uber uses video game technology to incentivize its drivers to work long hours and accept more fares to expand company profit. This week, a longer piece appeared including the likes of Lyft, Handy and other businesses that rely…
Fake news abounds these days, and it’s both necessary and exhausting trying to determine what’s real. While you might be getting near the edge of your comfort zone over our current political climate, professionally speaking, you gotta get real and get to work. A common challenge in just about any line of business is how…
“The Google Shopping team offers a constant stream of engaging case studies from different types of retailers all around the world. Wordsmithie helped Google craft the interview questions to capture retail stories, and then wrote and designed the case studies for brands such as Nine West, which uses Google Shopping and digital product ads to…
At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience.…
Wordsmithie has been a wonderful partner, working alongside us on everything from content planning and strategy to white-paper, case-study and tip-sheet writing. They really ‘get’ us, and know how to shape and share information that resonates with event organizers. – Megan Buell, manager, lead generation, Eventbrite Your direct connection to top talent Some agencies create…